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Unlock the secrets to achieving personal and professional success by understanding what truly drives human behavior. Ever wondered why some people with similar goals excel while others falter? This episode dives deep into the field of axiology—the study of meaning, purpose, and values—and its pivotal role in shaping our actions and outcomes. Drawing from two decades of exploring human behavior and insights from the renowned Dr. John Demartini, we unravel the importance of identifying genuine values over societal ideals. Get ready to challenge common misconceptions about company values and discover why expecting uniform behaviors like kindness and loyalty isn't just unrealistic but counterproductive.

Join us as we navigate the intricacies of aligning goals with true values, a cornerstone in both personal growth and professional environments. Whether you're a coach, teacher, business leader, or simply someone eager to understand why people do what they do, this episode offers invaluable insights. Learn how acknowledging the variability in human behavior can create more authentic and effective surroundings. By grasping the core values driving actions, habits, and behaviors, you'll be better equipped to shape your own outcomes and guide others towards their goals. Don't miss this compelling exploration into the essence of human values and their impact on success.

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