Develop the ability to identify and engage subject matter experts (SME) in the content of your show. Get strategic with Goal-Setting and getting things done (PDC). The word Subject Matter Expert (SME) is self-explanatory, as it refers to someone who is an expert in a specific subject or topic. The journey towards mastery and subject matter expertise starts with acquiring theoretical knowledge through training, lectures, workshops, seminars, webinars, conferences, reading, and attending exhibitions, debates, etc. This is often followed by curiosity, testing and developing concepts formally or informally. Practical knowledge results from converting theories and models into actions. It is applied repeatedly, forms habit and contributes to gaining valuable insights and know-how. That becomes an experience shared with others as an expert until one acquires mastery. The person who reaches this level is or should be regarded as a subject matter expert.

The programme's goals and objectives inform the decision to engage a subject matter expert in your show or any knowledge-based intervention, such as a webinar, seminar, workshop, debate, conversation, or conference, to address a topic. We will examine the platform's vision, mission, and programming philosophy in this case.