Welcome back to another electrifying episode of the 'Crazy People Podcast'! In Episode 38, your favorite hosts, Russ Broomell and Maurice Hofmann, sit down with the incredible J.K. McKnight, a true visionary and multi-talented entrepreneur whose heart beats for music and community.

J.K. McKnight is not your average entrepreneur. At the tender age of 21, he founded the Forecastle Festival, transforming it from a local dream into a cultural phenomenon that draws 75,000 fans from every corner of the globe. But J.K.'s ambition didn't stop at music; he seamlessly blended art and activism to create a festival that not only entertains but also inspires and drives positive change.

Forecastle Festival is a testament to J.K.'s vision, with its mix of music, art, and environmental activism making waves for over two decades. The festival has had a staggering economic impact of over $300 million on the city of Louisville, KY. Beyond the beats and rhythms, the Forecastle Foundation has made significant strides in environmental protection, preserving over 50,000 acres of land and 300 miles of waterways across three continents.

But J.K.'s innovation doesn't end there. His latest venture, Art of Impact, is revolutionizing the festival industry. This experiential agency specializes in festival consulting and experiential marketing, helping brands connect with elusive demographics like Gen Z and Millennials through unforgettable experiences.

In this episode, J.K. shares his journey from a young visionary to a global influencer. He delves into the intricacies of building a mission-driven festival, the importance of community and environmental stewardship, and the art of creating impactful experiences. Russ and Maurice guide the conversation with their signature blend of humor and insight, making this a must-listen for anyone interested in music, entrepreneurship, or making a difference in the world.

Prepare for an inspiring conversation that covers the power of music, the importance of community building, and the art of turning passion into global impact. J.K.'s accolades speak for themselves—named "Southern of the Year" by Southern Living, "Global Visionary" by the World Affairs Council, and "New Face of Philanthropy" by Louisville Magazine, among others.

Join us for an episode that promises to entertain, educate, and inspire. Don’t forget to share your thoughts and keep the conversation going with these hashtags:

#CrazyPeoplePodcast #JKMcKnight #ForecastleFestival #MusicAndActivism #RussAndMaurice #PodcastLife #FestivalConsulting #Inspiration #CommunityBuilding #EnvironmentalStewardship.