• Unlocking Sponsorship Value: Inside Prudential’s Sports Strategy

  • 2024/09/20
  • 再生時間： 57 分
  • ポッドキャスト

Unlocking Sponsorship Value: Inside Prudential’s Sports Strategy

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  • In this week's episode of The Transaction Report, we sit down with Dave Hamlett, VP of Corporate Social Media & Sponsorships at Prudential, to explore their game-changing partnership with Rutgers University and the strategic value behind arena naming rights, driving fan engagement, and balancing marketing budgets to maximize ROI through sponsorships.
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In this week's episode of The Transaction Report, we sit down with Dave Hamlett, VP of Corporate Social Media & Sponsorships at Prudential, to explore their game-changing partnership with Rutgers University and the strategic value behind arena naming rights, driving fan engagement, and balancing marketing budgets to maximize ROI through sponsorships.
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