• VBT 169: Mitchell Scott of The Very Good Butchers on Scaling from Farmers’ Markets to Going Public within 4 Years

  • 2021/09/03
  • 再生時間： 37 分
  • ポッドキャスト

VBT 169: Mitchell Scott of The Very Good Butchers on Scaling from Farmers’ Markets to Going Public within 4 Years

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  • In this episode I interview Mitchell Scott, co-founder and CEO of The Very Good Butchers, a Canadian plant-based meat company. After selling out the farmers’ markets on Denman Island, British Columbia, Mitchell and his co-founder and fellow ‘bean butcher’ James Davison knew they were onto something. They brought their beans to Victoria and opened the Canadian West Coast’s first plant-based butchery. The pair are currently opening a new facility that will be able to produce up to $100 million more in product a year which is an increase of more than 2,500%. Last year they became the second plant-based meat company to release an IPO. In this interview Mitchell discusses: • Why they use the terms ‘butcher’ and ‘butchery’ • How they raised $600k from 240 investors in an equity crowdfunding campaign in 2018 • The unexpected turn of events after they received several offers of a deal on Dragon’s Den (Canada) • Why they went public last year and the benefits and challenges it’s brought • How to go public and how much it costs • And more Visit The Very Good Butchers website RESOURCES: My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight My book Vegan Ventures: Start and Grow an Ethical Business Follow Vegan Business Media on: Facebook   Twitter  Instagram  Connect with me personally at: Facebook  Twitter  LinkedIn
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In this episode I interview Mitchell Scott, co-founder and CEO of The Very Good Butchers, a Canadian plant-based meat company. After selling out the farmers’ markets on Denman Island, British Columbia, Mitchell and his co-founder and fellow ‘bean butcher’ James Davison knew they were onto something. They brought their beans to Victoria and opened the Canadian West Coast’s first plant-based butchery. The pair are currently opening a new facility that will be able to produce up to $100 million more in product a year which is an increase of more than 2,500%. Last year they became the second plant-based meat company to release an IPO. In this interview Mitchell discusses: • Why they use the terms ‘butcher’ and ‘butchery’ • How they raised $600k from 240 investors in an equity crowdfunding campaign in 2018 • The unexpected turn of events after they received several offers of a deal on Dragon’s Den (Canada) • Why they went public last year and the benefits and challenges it’s brought • How to go public and how much it costs • And more Visit The Very Good Butchers website RESOURCES: My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight My book Vegan Ventures: Start and Grow an Ethical Business Follow Vegan Business Media on: Facebook   Twitter  Instagram  Connect with me personally at: Facebook  Twitter  LinkedIn
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