Welcome to Now that's Significant, a market research podcast hosted by Keri Vermaak. In this episode, Keri engages with Tikica Benjamin, a seasoned market researcher, to discuss her latest initiative, the VIBE Black Market Research Professionals Conference, aimed at empowering Black professionals in the industry.

The key points of discussion:

1. Inspiration for VIBE Conference: Tikica shares the inspiration behind launching the VIBE conference, highlighting the need for a dedicated space for Black market researchers to connect, grow professionally, and build a community.

2. Conference Objectives and Structure: The discussion covers the unique aspects of the VIBE conference, which focuses on networking, immersive experiences, and addressing topics relevant to Black researchers and the industry at large.

3. Challenges in Launching the Conference: Tikica discusses the challenges faced in organizing the conference, including overcoming fear and managing the logistics of planning such an event.

4. Support and Sponsorship: The conversation highlights the importance of sponsorship for the conference, with Tikica acknowledging the support received from various organizations and inviting further sponsorship opportunities.

5. Impact on Attendees: Tikica expresses her hopes for the conference to empower attendees, increase visibility of Black talent in the industry, and inspire action towards career advancement and advocacy.

A question to consider

How can industry events like the VIBE conference contribute to greater representation and empowerment of underrepresented groups in market research?

Thanks for tuning into this episode of Now that's Significant. If you found this discussion valuable, please subscribe, share it with others, and consider leaving a review. Feel free to listen to our other episodes for more insights into market research.

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