In today’s episode …

Our host Steve Walker sits down with Lawrence Cirocco, Managing Director of Cirocco Media, to discuss the importance of implementing dynamic content into your marketing strategy, and the power and value in understanding your company’s vision.

With the rise of social media apps like TikTok, Snapchat and Instagram Reels, users are now tuning out of digital content that is over 37 seconds long and instead are expecting the message to be delivered in a way that is engaging and told quickly but efficiently. If you can tell a story and evoke emotion within a 30-second video, even better! Lawrence highlights that imagery just doesn’t cut it anymore when it comes to increasing engagement, and instead emphasises that in order to increase reach and engagement, you need to be incorporating dynamic videos into your marketing strategy.

Steve and Lawrence also discuss the business side of running a company, focusing their point on not being afraid to say no. As a company, understanding who you are, what your vision is, and if you can meet the customer’s needs and expectations is where you will see exponential growth, as having the right branding and reputation is where the success lies. Lawrence shares that it wasn’t until he refined his business strategy and took on only clients who he felt passionate about and could provide a creative element to their overall marketing strategy, that he saw enormous growth.

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Watch the full episode here: https://www.youtube.com/watch?v=5FsqN1qAmvE 

Website: https://www.kookaburrahomes.com.au/

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