エピソード

  • Fake amazon reviews and ways to navigate through them.

    Fake amazon reviews and ways to navigate through them.
    2025/02/03
    Fake Amazon reviews are a growing issue impacting consumer trust and marketplace integrity. In this Podcast Episode, Loren Weisman, a brand communications strategist, dives into how these deceptive practices affect online reputation and brand safety.

    Learn actionable strategies for spotting fake reviews, protecting your brand integrity, and navigating e-commerce challenges in this podcast episode of Wait What Really OK. These insights are essential for maintaining trust metrics and ensuring review authenticity in today’s competitive digital landscape. Fake reviews can mislead buyers and harm legitimate businesses.

    This episode explores how they influence product rankings, sales, and consumer insights. Discover fraud detection tools and review management techniques to safeguard your business ethics and market positioning. Whether you’re focused on local commerce in Orlando or broader e-commerce strategies, understanding how to handle fake reviews is critical for buyer protection and brand communications.

    Listen to this Episode from Loren Weisman and the Podcast Wait What Really Ok to learn how to strengthen your online reputation while supporting honest practices in e-commerce. From exposing the fake Amazon reviews industry to offering online shopping advice, this video delivers practical steps for building digital trust. Entrepreneurs, small business owners, and local businesses in Orlando can all benefit from these tips on marketplace integrity and consumer protection.
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    13 分
  • First Discovery steps I take with clients and onboarding approaches

    First Discovery steps I take with clients and onboarding approaches
    2025/01/10
    The discovery process is a critical step in client onboarding for me. In this podcast, Loren Weisman explains The Secret Sauce of sorts to my Client Onboarding: My Initial Discovery Steps Explained.
    I share my way on how to conduct effective discovery calls and implement actionable onboarding strategies to align with client needs. I also explore transparent client communication and the importance of building client trust from the first interaction.

    To me, client onboarding requires clear objectives and a structured approach. This podcast outlines how I use a personalized client onboarding checklist to streamline processes and enhance client engagement. I share how small business onboarding tips and transparent communication can improve collaboration and set the foundation for successful partnerships. So, whether you’re focused on Orlando business consulting or broader onboarding strategies, these are they steps I take and may be some strong steps for you to consider using as well.

    Listen to gain insights into refining your client onboarding process while implementing discovery steps that prioritize authenticity. From mentorship guidance to actionable tactics, this podcast provides tools for creating meaningful connections with clients.

    Subscribe for more tips on building client trust, enhancing onboarding strategies, and optimizing communication with Loren Weisman.
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    10 分
  • Where has all the vetting gone? WWROK with Loren Weisman

    Where has all the vetting gone? WWROK with Loren Weisman
    2024/11/05
    Where Has All the Vetting Gone? Why Don’t People Double Check What They Are ToldIn this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, explores the decline of vetting in hiring, collaborations, and partnerships.

    He discusses how a lack of source verification and expert validation can harm brand credibility and reputation management. Learn why vetting is essential for building trust and ensuring alignment in business decisions.Loren shares practical steps to improve vetting practices for entrepreneurs, small business owners, and startups. Discover how expert positioning, reputation tactics, and credibility channels can protect your brand from costly mistakes.

    This episode also covers actionable strategies for validating credentials, assessing expertise, and amplifying credibility to strengthen your partnerships and collaborations.Whether you’re focused on content credibility, brand amplification, or expert outreach, this episode provides insights to enhance your decision-making process.

    Loren highlights how effective vetting supports brand validation, expert insights, and long-term reputation management.

    Listen to the Wait What Really OK podcast on Apple Podcasts, Pandora, Spotify, and other platforms where podcasts are available. Subscribe today for more episodes on reputation insights, communications science, and credibility tactics.
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    13 分
  • Discerning and Defining a product manager role

    Discerning and Defining a product manager role
    2024/08/16
    Product Manager: One of the Most Misunderstood Roles in TechIn this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, and Derrick Boudwin discuss the essential role of a product manager.

    They explore how product management impacts product execution, product strategy, and performance metrics. Learn how understanding product visioning and roadmapping tools can help businesses improve their product leadership and decision-making processes.This episode provides actionable insights into defining the product manager role within teams.

    Loren and Derrick explain how product managers contribute to product design, data-driven decisions, and performance insights. Discover how aligning product management with business goals can enhance product analytics, drive product vision, and improve overall product performance.Whether you're an entrepreneur, startup founder, or tech professional, this episode offers practical advice on hiring for the role, crafting a strong product manager resume, and understanding the day-to-day responsibilities of a product manager.

    Learn how design thinking and product metrics can support better outcomes for your team and business strategy.Listen to the Wait What Really OK podcast on Apple Podcasts, Pandora, Spotify, and other platforms where podcasts are available. Subscribe today for more episodes on brand communications, tech strategies, and actionable insights.
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    31 分
  • Google it or googling it does not provide authority answers

    Google it or googling it does not provide authority answers
    2024/02/08
    Popularity and Hype Over Authority and Truth: How Google Search Has Lost Credibility

    In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, discusses the shift in Google search results from authority and truth to popularity and hype. He examines how this impacts branding, marketing credibility, and digital trust. Learn why relying solely on Google search may not provide credible marketing info or trusted signals for your brand.

    Loren shares actionable strategies to navigate the challenges of content credibility and digital reputation. Discover how to evaluate marketing transparency, build brand integrity, and amplify trusted marketing practices. He explains the importance of identifying credible brands and leveraging growth marketing tactics to establish digital trust while avoiding misinformation.


    This episode offers insights into creating credible content, strengthening personal brands, and improving market credibility. Loren highlights how trusted signals and digital integrity can enhance your branding efforts while navigating the evolving landscape of search engine reliability.

    Listen to the Wait What Really OK podcast on Apple Podcasts, Pandora, Spotify, and other platforms where podcasts are available. Subscribe today for more episodes on branding insights, credible marketing tactics, and reputation management.
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    17 分
  • Artificial Intelligence Statement from FSG. How we use AI.

    Artificial Intelligence Statement from FSG. How we use AI.
    2023/02/08
    In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, shares insights into FSG's approach to artificial intelligence. Learn how FSG uses AI tools transparently and ethically to support businesses while maintaining trust and authenticity. Loren discusses responsible AI for business, emphasizing transparency in AI use and the importance of vetting generative AI content.

    Discover practical strategies for leveraging AI marketing tools, marketing automation, and growth hacking AI to enhance your brand. This episode highlights how faith-driven technology and data-driven AI can align with ethical standards while driving growth. Loren explains how transparent AI practices can build trust and credibility in branding, marketing, and business operations.

    Whether you're exploring faith-based tech, generative AI vetting, or trustworthy AI solutions, this episode offers actionable advice for integrating AI into your business responsibly. From faith-driven innovation to growth marketing strategies, Loren provides insights that resonate with entrepreneurs, startups, and established businesses alike.

    Listen to the Wait What Really OK podcast on Apple Podcasts, Pandora, Spotify, and other platforms where podcasts are available.
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    10 分
  • What is a messaging and optics strategist?

    What is a messaging and optics strategist?
    2023/01/02
    What is a messaging and optics strategist? is the title of S.09 E.06 n.139 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.

    In short, my definition of a messaging and optics strategist is an individual that looks at the foundational, stability, security and marketing elements a brand, product, business or story.
    This focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.

    It is a person that looks to serve as a unbiased third party to help with a discovery that includes a research analysis of patterns, similarities, differences, tones, tempos and temperatures of what is in place, what is required before marketing and what is missing.

    This can include interviews asking if in the communication, messaging and optics from both an online and offline standpoint as well as helping to present a messaging performance outline for the business, the product, the service or person.

    With this information, as well as a discovery and research into a series of other elements, a blueprint can be built to allow for the strongest foundation of a message. From there, the marketing, promotion and publicity can amplify a less time consuming approach that can also save marketing dollars as well.

    There is a lot more to answer the questions What is a messaging and optics strategist, but the above is an overview and this podcast brings up the points to consider and how correctly organizing your messaging and your optics can help in many ways.

    What is a messaging and optics strategist? is the title of S.09 E.06 n.139 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.
    This was unscripted and in the moment. One take. One shot. All mistakes still in there.
    No Generative AI used for the content. Recorded on MOTIV Audio and a light mastering on BandLab, posted onto Spreaker and distributed from there.
    *
    Loren Weisman
    A Brand Communications & Optics Strategist

    Illuminating Authoritative Intelligence & Amplifying Authentic Experts.

    Growing, grafting and branching a brand with a clear and transparent foundation that aligns its messaging, optics, content, communication, perceptions and presence, can offer the greatest chance for the desired response.

    This is done through strategic blueprinting across the array of branding, development, communication, organization, messaging, marketing and moral strategies in order to build the most solid and sound foundation possible.

    By focusing on highlighting truth over hype, while organizing and harmonizing the creativity, honesty, transparency, clarity and uniformity, the deliverable stands out with truth and respect. This is not for those trying to appear as experts with no experience or ability. This is only for experts with genuine authority that are looking to stand out in today’s world both online and off.

    * © 2023 Loren Weisman / All Rights Reserved ® ℗ *
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    20 分
  • Are most motivational and business coaches bad for you?

    Are most motivational and business coaches bad for you?
    2022/12/08
    Are most motivational and business coaches bad for you is the title of S.09 E.05 n.138 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.

    A shorter episode asking the listener to dig in a little deeper to those that are being pitched by coaches, consultants and strategists.

    Are most motivational and business coaches bad for you is the title of S.09 E.05 n.138 of the FSG Messaging and Optics Podcast, Wait What Really OK. It is available on most sites, stations and apps where you may like to listen to podcasts.


    *
    Loren Weisman
    A Brand Communications & Optics Strategist

    Illuminating Authoritative Intelligence & Amplifying Authentic Experts.

    Growing, grafting and branching a brand with a clear and transparent foundation that aligns its messaging, optics, content, communication, perceptions and presence, can offer the greatest chance for the desired response.

    This is done through strategic blueprinting across the array of branding, development, communication, organization, messaging, marketing and moral strategies in order to build the most solid and sound foundation possible.

    By focusing on highlighting truth over hype, while organizing and harmonizing the creativity, honesty, transparency, clarity and uniformity, the deliverable stands out with truth and respect. This is not for those trying to appear as experts with no experience or ability. This is only for experts with genuine authority that are looking to stand out in today’s world both online and off.

    * © 2023 Loren Weisman / All Rights Reserved ® ℗ *
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    21 分