We Built This Business

著者： Daniel O'sullivan
無料で聴く

  • サマリー

  • Daniel Osullivan interviews UK business owners to learn how they built their business. Each week I will interview entrepreneurs who have started, grown, or exited their businesses, while also sharing my own experiences of building 'The Experience Specialist Group'. This is the podcast for aspiring entrepreneurs and business owners to learn from UK business owners. We will discuss the ups and the downs and everything in between as well as the mindset it takes to build a business. Hopefully we can all learn something along the way.
    Daniel O'sullivan
    続きを読む 一部表示

あらすじ・解説

Daniel Osullivan interviews UK business owners to learn how they built their business. Each week I will interview entrepreneurs who have started, grown, or exited their businesses, while also sharing my own experiences of building 'The Experience Specialist Group'. This is the podcast for aspiring entrepreneurs and business owners to learn from UK business owners. We will discuss the ups and the downs and everything in between as well as the mindset it takes to build a business. Hopefully we can all learn something along the way.
Daniel O'sullivan
経済学
続きを読む 一部表示
エピソード
  • EP33 - How To Get Customers Locally on Google - Hannah Zora Strong

    EP33 - How To Get Customers Locally on Google - Hannah Zora Strong
    2024/11/05
    In this episode of ‘We Built This Business’ we talk with Hannah Zora Strong from Zora Marketing. Daniel Osullivan invites Hannah Zora Strong to discuss how to get customers locally using Google advertising. Hannah is a seasoned expert in pay-per-click (PPC) advertising, particularly for local businesses looking to attract a local audience through optimized Google ads. Hannah shares her journey from agency work to starting her own business, Zora Marketing, and provides valuable insights on leveraging Google ads for local customer acquisition. Hannah also shares insights on how small and medium-sized businesses can leverage PPC strategies, search campaigns, and Google’s evolving ad formats to bring in customers directly from their local area. This episode is full of practical advice on setting up local campaigns, optimizing ad budgets, and the role of AI in shaping Google search marketing. HIGHLIGHTS 1. Transition to Entrepreneurship Hannah discusses her move from agency work to founding Zora Marketing and the challenges and rewards of running her own business. 2. Local Google Ads Strategies Learn how to set up effective local Google ads for high street retailers, focusing on optimizing shopping feeds and using performance max campaigns. 3. Utilizing Local Inventory Ads Hannah explains how local inventory ads can drive foot traffic to physical stores by linking online searches with in-store inventory. 4. Importance of Ad Targeting and Budgeting Learn key strategies for budgeting effectively in PPC campaigns and why it’s crucial to avoid common pitfalls, like competing with major brands. 5. Adapting to Search Behaviour Changes Discover how changing search behaviors and advanced targeting options in Google Ads can help businesses reach local customers more effectively. 5. Balancing Costs and Value Insights on managing customer acquisition costs and understanding the importance of lifetime value in PPC campaigns. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures, and everything in between. Running a business is hard work, so why not learn from business owners who are currently building or who have built a business? VALUABLE RESOURCES Guest Website: https://zoramarketing.co.uk/ Guest LinkedIn: https://www.linkedin.com/in/hannah-strong-ppc Host Website – https://beacons.ai/wbtb PODCAST SPONSOR Team Building Experiences are a nationwide team building company who are experts in Keeping Things Fun for companies. With a wide range of mobile events such as Game Shows, Sports Days, Crystal Challenge and more, there is something for every company. Visit https://bit.ly/tbe-pod and quote PODCAST15 to receive 15% off your next team building event EPISODES TO CHECK OUT NEXT Episode 4 - How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie Episode 5 - How I Built a Global Tech Events Business and Thrived in the Pandemic - Johnny Edser Episode 6 - How I Built a Digital Marketing Business and How I Exited - Alex Minchin ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website - https://beacons.ai/wbtb Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page Donation: Every week that we release an episode of We Built This Business we give £10 to our Charity the British Heart Foundation - https://www.bhf.org.uk/ (Started 21.05.2024 we hope to donate £520 a year)
    続きを読む 一部表示
    27 分
  • EP32 - How To Get Customers On Linkedin - Ashley Leeds

    EP32 - How To Get Customers On Linkedin - Ashley Leeds
    2024/10/29
    In this episode of We Built This Business, we talk with LinkedIn expert Ashley Leeds. Ashley is a LinkedIn coach known as “The 15 Minute Guy” for his practical approach to mastering LinkedIn in just 15 minutes a day. In this episode, Ashley shares insights and strategies to help business owners and professionals get noticed on LinkedIn, build authentic connections, and attract new customers. This episode is the first in our ‘How To’ series where we invite an expert to share practical tips for business owners and entrepreneurs. HIGHLIGHTS • Make Your Profile Stand Out Ashley emphasizes the importance of a clear and engaging profile photo and cover banner, making sure both are mobile-friendly and professional. • Content That Connects Share personal and engaging content rather than strictly business-focused posts. Ashley shares how personal touches—like sharing hobbies or anecdotes—can build connections. • Consistency Is Key Building a presence on LinkedIn doesn’t happen overnight. Ashley’s 15-minute-a-day strategy helps people show up consistently and engage authentically. • The Power of Video Video posts, even if simple, can be effective on LinkedIn. Ashley explains how video lets people “see the real you” and can build trust faster than text. • Followers vs. Connections Ashley explains the differences and benefits of LinkedIn followers versus connections, helping listeners optimize how they grow their LinkedIn audience. • Success Stories Ashley shares an inspiring story of a client who, through humorous posts, attracted clients by being authentic and consistent. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures, and everything in between. Running a business is hard work, so why not learn from business owners who are currently building or who have built a business? PODCAST SPONSOR Team Building Experiences is a nationwide team-building company and expert in keeping things fun for companies. With a wide range of mobile events like Game Shows, Sports Days, and the Crystal Challenge, there's something for every company. Visit Team Building Experiences and quote PODCAST15 to receive 15% off your next team building event. VALUABLE RESOURCES Guest Website - https://just.15mins.day/ Host Website – https://webuiltthisbusiness.co.uk EPISODES TO CHECK OUT NEXT How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie How I Turned an Event Equipment Hire Startup into a £5 Million Revenue Business – Taran O'Doherty How I Built a Luxury Events Business From Startup to Superyacht – James Clutterbuck ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website - https://beacons.ai/wbtb Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page Donation: Every week that we release an episode of We Built This Business we give £10 to our Charity the British Heart Foundation - https://www.bhf.org.uk/ (Started 21.05.2024 we hope to donate £520 a year)
    続きを読む 一部表示
    29 分
  • EP31 - How I Built A Non-Profit To Feed Children Through Schools - Nathan Atkinson

    EP31 - How I Built A Non-Profit To Feed Children Through Schools - Nathan Atkinson
    2024/10/22
    In this episode of ‘We Built This Business,’ we talk with Nathan Atkinson from Rethink Food. Nathan shares the inspiring journey behind Rethink Food, a community interest company dedicated to providing food education for children. From his early days as a headteacher to creating impactful programs that combine health education with sustainability, Nathan reveals how Rethink Food is transforming the way young people approach food and well-being. HIGHLIGHTS · The mission of Rethink Food: Nathan discusses how Rethink Food aims to deliver 10 million hours of food education to help children live healthier lives. · Tackling food education creatively: How Rethink Food shifts the focus from crisis intervention to early prevention, using innovative programs like "Eat to Save the Planet." · Nathan's career transition: From headteacher to social entrepreneur, he shares the pivotal moment that led him to start Rethink Food. · Scaling a not-for-profit: The challenges and successes of growing a community interest company, from securing corporate partnerships to acquiring a surplus food operation. · The future of Rethink Food: Nathan discusses plans to expand their health and education programs into 7,000 schools and develop initiatives for teacher well-being. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they built their business. We explore the journey, challenges, and successes they've faced, providing valuable insights for aspiring entrepreneurs. PODCAST SPONSOR Team Building Experiences is a nationwide team-building company, offering fun mobile events like Game Shows, Sports Days, Crystal Challenge, and more. Use code PODCAST15 at this link for 15% off your next team building event. VALUABLE RESOURCES Guest Website - https://www.rethinkfood.co.uk/ Host Website – https://beacons.ai/wbtb EPISODES TO CHECK OUT NEXT How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie How I Turned an Event Equipment Hire Startup into a £5 Million Revenue Business – Taran O'Doherty How I Built a Luxury Events Business From Startup to Superyacht – James Clutterbuck ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page DONATION Every episode of We Built This Business Podcast donates £10 to the British Heart Foundation. Donate Here
    続きを読む 一部表示
    1 時間

We Built This Businessに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。