In this powerful episode of We Rock DM Amplified, hosts Daniel Bisett and Tricia Elizabeth Ulberg sit down with Olya Sukhopar, a performance marketing expert at Expedia Group, to explore her incredible journey from Ukraine to the United States, and ultimately, to a thriving career in digital marketing.

Olya’s story is one of resilience, determination, and a relentless drive to grow. From her humble beginnings working at Six Flags and living in shared spaces in New York, to earning her degree, navigating free internships, and landing a career at one of the world’s leading travel companies, Olya shares the highs, lows, and invaluable lessons she’s learned along the way.

Highlights include: 🎯 The importance of trying new things and embracing failure 🎯 Navigating career challenges as an immigrant and a woman in marketing 🎯 The role of volunteering and finding joy in giving back 🎯 Practical advice for aspiring marketers and dreamers

This episode is packed with inspiration and actionable insights for anyone looking to carve out their path in marketing or overcome personal and professional hurdles.

🎧 Listen now and be inspired! #DigitalMarketing #MarketingJourney #Resilience #WeRockDMAmplified #Inspiration #MarketingPodcast #CareerGrowth #ImmigrantSuccess

👉 Find resources and links mentioned in this episode in the show notes. Don’t forget to like, comment, and share!

We are excited to welcome Tony Passey to our podcast. Tony is a marketing professor at the University of Utah and a key figure in the Master of Business Creation program where cohost Tricia Ulberg is currently a student. With over 20 years of startup experience, Tony's been involved in everything from recruiting to e-commerce and marketing. He's the founder of Fire Toss, a top marketing and web development firm, which was.acquired in 2022, but he still collaborates closely with the team.

In the classroom, Tony's known for creating hands-on project-based digital marketing curriculums that give students real-world experience. He's also a leading instructor in the Goldman Sachs 10K Small Business Program and has earned accolades like the Utah V100 and MWCN 100.

Welcome to We Rock DM Amplified! In this episode, hosts Daniel Bisett and Tricia Ulberg sit down with Thom Singer, the CEO of the Austin Technology Council, to explore his remarkable journey in the tech industry. Thom shares his passion for fostering community, collaboration, and conversations within Austin's vibrant tech ecosystem.

With over three decades of experience, Thom has been instrumental in shaping the local tech scene and has inspired countless professionals as a keynote speaker at over 1400+ conferences. Listen in as he delves into the fascinating "History of Austin Tech" and offers his vision for the future of technology in our city.

Join us for an insightful conversation with one of Austin's tech leaders and learn about the importance of building strong tech communities.

Highlights:

• Thom Singer's journey in the tech community
• Building community, collaboration, and conversations in Austin tech
• Insights from Thom's experience as a keynote speaker
• The "History of Austin Tech"
• Future vision for technology in Austin

Don't miss this engaging episode with Thom Singer! Subscribe to We Rock DM Amplified for more conversations with industry leaders and stay updated on the latest in digital marketing and technology.

#WeRockDMAmpified #TechCommunity #AustinTech #ThomSinger #AustinTechnologyCouncil #TechPodcast #CommunityBuilding #KeynoteSpeaker #HistoryOfAustinTech #TechLeadership

Welcome to another episode of We Rock DM Amplified! In this episode, we sit down with Kevin Rayhons, the passionate founder of Element Kombucha, to explore his journey in revolutionizing the kombucha market. Kevin shares his mission of spreading the health benefits of kombucha and his innovative approach to marketing his brand.

Join us as we delve into Kevin's current strategies for growing Element Kombucha’s digital presence and discuss actionable insights to further elevate his marketing game. We cover a range of topics, including:

• The story behind Element Kombucha and Kevin’s inspiration for starting the brand.
• The unique challenges and opportunities in the kombucha market.
• Effective social media tactics to engage with audiences and build a loyal community.
• Website optimization tips for better user experience and SEO.
• Content marketing strategies to educate and attract customers.
• Leveraging influencer collaborations to expand reach and credibility.

Whether you’re a digital marketing enthusiast, an aspiring entrepreneur, or simply a kombucha lover, this episode is packed with valuable tips and inspiration. Don’t miss out on Kevin’s expert advice and our discussion on taking Element Kombucha to the next level.

Tune in now and join the conversation!

In this exciting episode of We Rock DM Amplified, we are joined by the visionary Zach Hale, the founder of Dune Automotive and Pro Auto Films. Zach is revolutionizing the automotive industry with exceptional customer service at Dune Automotive and top-tier automotive film solutions at Pro Auto Films.

Today, we dive deep into Zach's digital marketing strategies, exploring how he connects with his target audience and drives growth for his businesses. From leveraging social media and optimizing for search engines to engaging customers through innovative content marketing, Zach shares his insights and experiences that have propelled his success.

Whether you're an automotive enthusiast, a marketing professional, or simply curious about the latest in digital marketing, this episode is packed with valuable information and expert advice tailored to help you achieve your business goals.

Tune in for an insightful conversation that's sure to rev up your engines and elevate your marketing game!

Highlights:

• Zach’s journey into the automotive industry
• Digital marketing strategies for Dune Automotive and Pro Auto Films
• Engaging and connecting with target audiences
• Expert advice on achieving business growth through marketing

Don’t miss out on this dynamic discussion. Hit play and join us for another fantastic episode of We Rock DM Amplified!

• Diversity and inclusivity are crucial in the PR industry to foster creativity and different perspectives.
• Virtual agencies and freelance experts can provide flexibility and expertise without the need for expensive office spaces.
• PR plays a vital role in the marketing mix, complementing digital marketing efforts by building credibility and showcasing a brand's value.
• Effective messaging and branding are essential in PR to show, rather than tell, a brand's value and differentiate it from competitors.

• 00:00 Introduction and Guest Introduction
• 03:15 April White's Background and Journey in PR
• 06:17 Pain Points in the PR Industry and Trust Relations
• 09:46 Creating a Diverse and Inclusive PR Agency
• 12:38 Virtual Agency and Freelance Experts
• 16:25 Gender Dynamics in the PR Industry
• 22:02 The Role of PR in the Marketing Mix
• 23:48 The Complementarity of PR and Digital Marketing
• 32:57 The Importance of Messaging and Branding in PR

🎙 Welcome to another riveting episode of We Rock DM Amplified! 🎙

In this episode, your hosts Daniel Bissett and Tricia Elizabeth Ulberg are joined by the one and only Taylor Rudd, Director of Marketing at Commit Consulting. But hold your horses—Taylor isn't your run-of-the-mill marketer. No, siree! He's a hybrid professional with a knack for both strategy and execution, a rare gem in today's dynamic marketing landscape.

Why Should You Listen?

1. Rebranding Real Talk: Ever wondered what goes into a rebranding strategy? Taylor spills the beans on Commit Consulting's recent transformation.

2. Blurring Boundaries: As a hybrid marketer, Taylor defies traditional roles. Learn how you can wear multiple hats without losing your head!

3. The Future is Now: Taylor and our hosts delve into what's next for digital marketing. Whether you're a skeptic or an enthusiast, you won't want to miss this.

Who's This For?

• Marketing professionals looking to up their game
• Business owners seeking actionable insights
• Digital marketing newbies & veterans
• Anyone intrigued by the ever-changing world of marketing

So, what are you waiting for? Hit that play button, and let's amplify your digital marketing acumen together!

🎧 Tune in to the latest episode of We Rock DM Amplified, where we're joined by digital marketing maven, Fernanda Gratton and Katie Westman! Known for her innovative approaches in the field, Fernanda brings a wealth of knowledge on marketing for specialized niches, like marijuana dispensaries.

In this insightful episode, hosts Daniel Bisett and Tricia Elizabeth Ulberg explore a range of topics with Fernanda, including crafting engaging content and navigating the complexities of today's digital landscape specifically around Marijuana/Canabis Dispensaries. With the added layer of brilliance from our second guest, Katie Westman, this is a conversation you don't want to miss!

Get ready to enrich your understanding of digital marketing in this fast-paced, ever-evolving industry. Click below to listen now! 🎙️

#FernandaGratton #KatieWestman #WeRockDMAmplified #DigitalMarketing #SpecializedNicheMarketing #Canabis #Dispensaries #Marijuana #ContentStrategy