Should my wedding business use paid ads? This is a question I get asked a lot! Whether you are considering Google Ads or boosting some social media posts - this episode is for you. Today I am chatting with the President of 'The I Do Society' Mark Chapman to get all the info you need before dropping a big budget on paid ads.

Find out more: https://theidosociety.com/

Follow Mark on Instagram

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Time Stamps:

00:10 - Introduction to Wedding Business Marketing

05:30 - The Evolution of Wedding Advertising

07:57 - Navigating Advertising Strategies in Uncertain Economic Times

18:33 - Understanding the Value of Advertising Spend

22:33 - Understanding Client Needs in Advertising

30:23 - Understanding TikTok as an Entertainment Platform

35:40 - The Rise of ChatGPT in Marketing

Mentioned in this episode:

Summer of Tik Tok!

Join the Summer of TikTok from training to the agency - there is something for you.

TikTok Pro

Today I am talking to you all about TikTok and Reels and why it's time for you to be paying attention to them. This summer is the perfect time for you to capture that all important content - so what's holding you back? In this episode I break down my own TikTok journey over the last two months and what I have learnt so far. Ready to dive in to your own summer of TikTok? The links you need are below:

Get your FREE 30 day content plan

Join the Summer of TikTok Pro

Want us to capture content for you? Email support@beccapountney.com

Follow me on Tiktok and Instagram

Join the Wedding Pro Members Lounge.

Time Stamps:

00:02 - Understanding TikTok for Wedding Businesses

01:40 - Embracing TikTok: The New Frontier for Wedding Businesses

13:23 - Understanding Audience Differences in Social Media

15:43 - Transitioning Strategies for Social Media Success

22:10 - Batching Content for Efficiency

29:43 - Introducing the Summer of TikTok

Last week I was invited to a special sustainable party at the Bodleian Library in Oxford to celebrate 30 years of Guides for Brides.

I interviewed some of the event suppliers and guests to find out about how they made the event fully sustainable and how we can all learn from that. I also got the exclusive on a brand new wedding industry initiative - 'The UK Wedding Association'.

This special episode was also filmed and you can watch it in full over on youtube.

Click to watch the video.

Discover more about The UK Wedding Association

Thanks to all of the guests on today's episode:

Alison Hargreaves - Guides for Brides

Michelle Miles - The Sustainable Wedding Alliance

Melissa Bennett - Oxford Fine Dining

Claudia Fox - Green Fox Bakery

Perry Bushell - The Bodleian Library

Libby Clark - Libby Clark Photography

Ashleigh Beechers - Magical Memories Photobooths

Tim Sentance - Boujee Music

Oliver Couchman - Revilo Twist

Nikita Thorne - Guides for Brides

Huge thanks to James Walton for the tech support - That Event Company

Time Stamps:

01:57 - Sustainability in the Wedding Industry

09:48 - Sustainability in Wedding Planning

17:40 - Sustainability in Wedding Venues

22:20 - Sustainable Practices in the Event Industry

Have you ever wondered what makes good copy? How do you use words to sell your wedding business and stand out from the crowd? Today I am chatting with wedding industry copywriter Jennie Hawkins who is going to be sharing her top tips with you.

Visit Jennies website

Find Jennie on Instagram

Get the FREE SEO blogging checklist

Time Stamps

00:02 - Understanding What Makes You Different

07:01 - From Horses to Tesla: A Journey in Marketing

11:10 - Transitioning into the Wedding Industry

22:08 - Understanding Copywriting and SEO Strategies

30:10 - Highlighting Your Unique Selling Proposition

Today I am chatting with wedding planner Vikki Richman about why you should never stop learning in your wedding business. She talks about her journey into the industry and the many things she has learnt along the way.

Follow Vikki on Instagram or Facebook

Join the Wedding Pro Members Lounge

Time Stamps:

00:00 - Embracing Continuous Learning

03:56 - The Journey to Becoming a Wedding Planner

12:09 - The Importance of Communication in Planning

17:11 - The Importance of Lifelong Learning in Business

28:13 - The Importance of Community in Wedding Planning

Mentioned in this episode:

Wedding Pro members lounge

Find out more about the wedding pro members lounge: https://go.beccapountney.com/wedpro

Last week I got back from the USA having taken a full three weeks out of the business. No access to emails, no social media and time to be completely present with my family. This is the most time I have had off since 2016 and wow was it needed. I know it feels scary to walk away, but today I share how I made it happen.

Need support? Join the Wedding Pros Members lounge

Time Stamps

00:12 - Taking a Break: My Three-Week Holiday Experience

02:21 - Preparing for a Holiday: The Importance of Planning Ahead

09:42 - Preparing for a Digital Detox: Strategies for Boundaries

12:24 - Lessons Learned from Taking a Break

18:01 - The Importance of Being Present

Today I am chatting with the Telephone Assasin - Anthony Stears. In an age where we tend to avoid picking up the phone, Anthony shares why we don't need to be scared and how we can make an impact with a simple phone call. Don't be skeptical... just give it a listen.

The Telephone Assassin Website

Find Anthony on Linkedin

Anthony's phone number: 0800 008 7597

Buy his book

Time Stamps:

00:15 - Establishing Credibility in Communication

01:51 - The Rise of the Telephone Assassin

24:10 - The Art of Phone Conversations in Sales

41:12 - The Evolution of Sales Conversations

Today I am chatting to founder of Stress Free Hire and the Venue Styling Academy Liz Sexton. She takes us back over her 30 year career in the wedding industry and talks about some of the less glamorous sides of the business that we should all be paying more attention to.

Find Liz on Instagram and drop her a DM to get a copy of her free resources

Time Stamps:

00:00 - Setting the Stage for a Perfect Wedding

06:59 - Navigating Change in the Wedding Industry

17:33 - The Evolution of Wedding Planning

21:44 - The Importance of Community Support in Business

26:31 - Transitioning to Venue Styling Education

Mentioned in this episode:

Wedding Pro members lounge

Find out more about the wedding pro members lounge: https://go.beccapountney.com/wedpro