The Sales People Podcast: Episode 1 - Resilience in Sales with Katrina

On this week’s episode of The Sales People Podcast, we dive deep into one of the most crucial traits for any successful salesperson: resilience.

Liam and Ben sit down with Katrina, who shares her journey of moving to Dubai and battling through the tough early days of her sales career. From almost giving up to ultimately thriving in a new market, Katrina’s story is packed with valuable lessons for anyone in the world of sales.

We get real about the constant rejection in sales, the importance of believing in your product, and how having a strong support system can make all the difference. Katrina also opens up about her career growth, how she’s earned multiple promotions, and why she believes resilience is the key to long-term success in sales.

Plus, we explore:

• Why rejection isn’t the end, it’s just “not right now”
• The power of self-belief and how Katrina’s family shaped her resilience
• What it’s really like to sell in Dubai’s ultra-competitive market
• Tips on balancing work-life and how to stay motivated through tough sales cycles

Stick around as we also get into a quick-fire round of sales-related questions and share some practical insights you won’t want to miss!

Episode Breakdown:

00:00 Introduction and Liam/Ben’s thoughts on resilience

07:00 Katrina’s journey to Dubai and her early struggles

14:15 The role of resilience in sales and how to build it

21:45 How Katrina found success after a tough start

30:30 Quick-fire sales round: cold calling, long sales cycles, and more

40:00 Final takeaways and advice from Katrina

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