Think your Meta Ads are driving new customers? Think again.

In this episode of What’s Hot in Digital, James is joined by WHD’s Senior Paid Social Specialist, Thom Riley, to break down one of the most common issues we uncover when auditing ad accounts: budgets being quietly burned on existing customers instead of acquiring new ones.

We’ll walk through the strategies we use to reduce wasted spend, take back control of your targeting, and scale new customer acquisition profitably.

Here’s what we cover:
• How to properly exclude existing customers using Klaviyo and Shopify
• Why A+SC campaigns are often over-reporting performance
• Where to set audience rules inside Meta’s backend (and what to avoid)
• How to read the “New vs Existing Customer” breakdown in Ads Manager
• What to expect when shifting to cold audiences — and how to structure for success

If you’re serious about growing your customer base and scaling with Meta Ads, this is a must-watch.

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Want to stop wasting budget on warm traffic and finally scale cold acquisition?
WHD builds paid social strategies that drive real growth — not just inflated ROAS.
Visit https://whd.au to talk strategy.

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Hosted by James Walker – Managing Director at WHD
Guest: Thom Riley – Senior Paid Social Specialist at WHD

If you’re not checking your negative keywords regularly, your Google Ads campaigns are leaking budget — fast.

In this episode of What’s Hot in Digital, James is joined by WHD’s Google Ads Specialist, Tia Scott, to break down the exact negative keyword process we follow to clean up traffic, improve conversion rates, and get more out of every dollar spent on Google Ads.

We’re not talking theory — this is the day-to-day work that actually drives better results.

Here’s what you’ll learn:

Why most accounts waste budget on irrelevant or low-intent searches

How to properly structure your negative keyword lists

What to look for in your search query reports

Why match type matters when negating terms

The weekly process we follow to maintain high-quality traffic

Negative keyword work might sound boring, but it’s one of the highest-impact things you can do inside an ad account — especially when you’ve just taken one over or are starting fresh.

Tired of irrelevant clicks and wasted ad spend?
WHD helps ambitious brands run high-performance Google Ads campaigns that convert.
Visit https://whd.au to talk strategy.

Hosted by James Walker – Managing Director at WHD
Guest: Tia Scott – Google Ads Specialist at WHD

Thinking about using content creators to boost your brand’s reach and credibility?

In this episode of What’s Hot in Digital, WHD’s Social Media Coordinator, Miller Kerta, joins James to unpack how brands can source, brief, and manage creators to get high-performing content — without inflated costs or overhyped influencer deals.

Whether you’re running paid ads or building your organic presence, this episode will show you how to do creator partnerships the right way.

Here’s what we cover:
• The difference between creators, influencers and ambassadors (and why it matters)
• How to find aligned creators that actually convert
• What to include in your outreach to get responses from high-quality talent
• The contract terms you must include to protect your brand
• How we manage creators to ensure content gets delivered on time, on brief, and on budget

Tactical advice. Real examples. Proven processes that work.

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Want help building a scalable content creator strategy?
WHD manages creator sourcing, outreach and content delivery end-to-end — so your brand gets creator content that actually performs.
Visit https://whd.au to learn more.