If your social strategy is only focused on content pillars, you’re probably leaving reach and engagement on the table.

In this episode of What’s Hot in Digital, James is joined by WHD’s Head of Organic Social, Kayla, to break down the difference between reach content and nurture content — and how finding the right balance between the two can drive real brand growth.

This is the framework we use across all of our organic social clients to grow audiences and build brand loyalty without relying on paid ads.

What we cover:

• The difference between reach content and nurture content
• Why most brands get stuck posting only one type
• Examples of high-performing reach and nurture content
• How to structure your content calendar for consistent growth
• What metrics actually matter when it comes to organic social

Whether you’re managing your own social media or leading a team, this episode will give you a clear structure to build a smarter strategy.

Want an organic strategy that actually grows your audience and drives conversions?

WHD helps brands build high-performing organic content across TikTok, Instagram and more.

Visit https://whd.au to get in touch.

Hosted by James Walker, Managing Director at WHD

Guest: Kayla Sylvester, Head of Organic Social at WHD

Google Ads is rolling out a new AI-powered feature called AI Max — and it could signal the next big shift in how search campaigns are run.

In this episode of What’s Hot in Digital, James is joined by WHD’s Google Ads Specialist, Brent Neale, to break down everything we know about AI Max so far, how it compares to Performance Max and DSA, and what advertisers should expect once it’s live.

This isn’t just another feature — this could change how you structure your search strategy entirely.

What we cover:

• What AI Max is and how it differs from standard Search and DSA
• Why Google is pushing further into automation and AI
• How AI Max pulls in data from across your entire ad account
• What we still don’t know (but need to watch for)
• Key questions around reporting, bidding and campaign structure

If you’re spending money on Google Ads, you need to know how this will affect your account — before it rolls out.

Need help navigating the latest changes in Google Ads?

WHD helps ambitious brands stay ahead with smart, scalable campaign strategies.

Visit https://whd.au to talk with our team.

Hosted by James Walker – Managing Director at WHD

Guest: Brent Neale – Senior Google Ads Specialist at WHD