• Where does the marketing money go? Plus dancing ponies, Sambuca shots and Olympic advertising

  • 2024/07/25
  • 再生時間： 25 分
  • ポッドキャスト

Where does the marketing money go? Plus dancing ponies, Sambuca shots and Olympic advertising

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  • This week Jon and Orlando look at the IPA's data on marketing spend this year. The good news is, it's increasing, but are we putting spend in the right places? Should we be spending for the short term or investing for the long term?

    Timestamps

    • 00:00 Intro
    • 00:50 News
    • 10:59 Ad of the week
    • 13:54 Break from the commercials
    • 18:18 Name that brand
    • 24:41 Outro
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あらすじ・解説

This week Jon and Orlando look at the IPA's data on marketing spend this year. The good news is, it's increasing, but are we putting spend in the right places? Should we be spending for the short term or investing for the long term?

Timestamps

  • 00:00 Intro
  • 00:50 News
  • 10:59 Ad of the week
  • 13:54 Break from the commercials
  • 18:18 Name that brand
  • 24:41 Outro
マーケティング アート 経済学
続きを読む 一部表示

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