In this episode we discuss value proposition design, how it can be done effectively and ultimately getting you clients. We share with you our experience of why you need to "keep searching to find the truth" and "don't skip the hard yards".

Time Stamp:

[02:00] The tip of your spear resolves the problem in hand

[06:00] Being clear about value proposition for your target market

[10:25] Showing up as a person they need right now

[13:10] Scouting for customers, underselling your self

[16:10] Closing tip of the week

Connect with Hosts

Zed Vakil https://www.zarirvakil.com/

Mike Anderson https://dottt.co.uk/

In this episode we discuss target markets, who do we serve and the persona. How you prepare the tip of the spear to reach your target audience.

Time Stamp:

[03:00] Low hanging fruits to get to a paid market

[07:40] How to make yourself easy to "buy"

[11:00] Iterating and solving problems for target market

[14:00] Shaping your value proposition for target market

[16:00] Plan but expect to change

[19:00] The tip vs the handle of your spear

[22:00] Why you need to practise writing a brief

Connect with Hosts

Zed Vakil https://www.zarirvakil.com/

Mike Anderson https://dottt.co.uk/

In this episode we discuss how to identify your target market as you start your portfolio career. We look at how your passion, purpose, values impact your selection of clients. We explore the importance of joining networks to help you connect.

Time Stamp:

[04:50] How your lifestyle and passion affects your business decision

[10:20] Narratives and stories that are grounded in your purpose and value

[12:10] Goals of having a portfolio career

[15:30] Why you need to join networks

[17:30] You business idea needs to meet this criteria

[23:00] Getting out to hustle

Connect with Hosts

Zed Vakil https://www.zarirvakil.com/

Mike Anderson https://dottt.co.uk/