Why Affiliate Marketing is Not For Your Startup?
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Why Affiliate Marketing is Not For Your Startup?
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Summary
In this conversation, Nicky Senyard shares her journey as an entrepreneur and the founding of Fintel Connect, a company focused on digital acquisition in the financial sector. She emphasizes the importance of problem-solving, understanding market needs, and the role of affiliate marketing in scaling businesses. Nicky discusses the evolution of her career, the challenges faced in the fintech landscape, and the future of performance marketing, particularly in light of emerging technologies like AI. She also provides valuable insights for founders on selecting affiliates and avoiding common pitfalls in affiliate programs, while reflecting on her personal growth and lessons learned throughout her entrepreneurial journey.
Chapters
00:00 Introduction and Inspirational Quotes
01:34 The Journey of Problem Solving
03:25 Understanding Fintel Connect
05:02 Nicky's Entrepreneurial Journey
08:26 Market Research and Client Acquisition
09:25 Fintel Connect's Unique Approach
11:49 The Future of Performance Marketing in FinTech
18:46 The Role of AI in Marketing
20:01 Selecting the Right Affiliate Partners
21:52 Building Brand Value and Halo Effect
23:01 Operationalizing Ideas for Success
24:31 Common Pitfalls in Affiliate Programs
27:13 Lessons Learned from Experience
32:21 Quickfire Questions and Insights