Why Foodservice Buyers Don’t Care About Your Product
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Why Foodservice Buyers Don’t Care About Your Product
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Nick is breaking down a core truth of selling in the food service industry: profitability is king. Buyers aren’t just looking for passion or a great product story—they’re focused on what drives their bottom line.
Listen as Nick unpacks why enthusiasm alone won’t close the deal and explores the real factors that influence purchasing decisions: profit potential, product performance, and availability. Through real-world insights and practical takeaways, he shows how aligning your pitch with these priorities can make all the difference.
If you’re ready to sharpen your sales strategy and speak the language buyers actually care about, this episode is a must-listen!
TIMESTAMPS
00:00 - Intro
01:26 - Understanding Buyer Motivations in Food Service
05:27 - Key Factors in Selling Food Products
09:36 - Selling Profit and Product Functionality
12:53 - Understanding Product Viability
RESOURCES
Portillo Sales
CONTACT
Nick: nick.portillo@portillosales.com