This conversation digs into some of the fundamentals regarding our own assumptions about what things should look like for marketing and business, how those tropes got created, and offer a vision for what can be when we reassess what’s important. There’s a lot of hype around bringing marketing to the masses, and our guest Lindsay unpicks the inefficiencies and false narratives that make common approaches counterproductive and costly. This is a conversation about humans and how meeting human needs where they’re at is a scalable approach to bringing more successful outcomes and mitigating externalities that get in the way of genuine connection.

Episode Show Notes

This episode is as much a Coda to some of the discussions we’ve been having throughout 2022. It is perhaps an opportunity to change the narrative and set a new course for how we engage with the impact economy as businesses and technology leaders. We also announce some exciting news: Tim has officially launched thehumanstack.com as the outcome of work that has taken place over the past four years. Travels, connections, trust building, mentorship, and the value of constantly iterating our thinking are the themes of this discussion. Along the way, we make a bookmark for a future episode called “Tim and Tracy Tell All The Stories.” Tell us what resonates with you on this one because we’re trying to tackle some big themes in the context of what feels like a constant crisis happening around us. Enjoy!

Tim and Tracy take a deep dive into an uncomfortable place regarding the technology industry's externalities and how they are addressed. This is a conversation about what drives us apart as much as what brings us together and what it means to have a shared value system, guidelines, and parameters of use. This episode is for the dreamers and thinkers - industry leaders, nonprofit executives, leaders of reconciliation on the Left and Right, and those who want to create a third pillar of understanding how the impact economy works with technology. Suppose we're willing to accept that we are lost without creating mechanisms that identify and remediate these externalities. In that case, the challenge becomes what the shared definitions and means that can be equitably and inclusively established are.

Episode Show Notes