• Why Vertical SaaS is Fertile Ground for Category Design w/ Nick Tippmann

  • 2024/01/30
  • 再生時間： 47 分
  • ポッドキャスト

Why Vertical SaaS is Fertile Ground for Category Design w/ Nick Tippmann

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  • In this episode, Nick Tippmann, former CMO of medtech company Greenlight Guru, joins Pablo, Damp, and John to break down his journey as a marketer turned investor. Nick shares why vertical SaaS companies should think like category designers and how he evaluates the category potential of early-stage startups.  We discuss:

    • How Greenlight Guru tipped from tool to platform to category, 
    • Why he believes vertical SaaS is fertile ground for category designers, 
    • How he evaluates the category potential of early stage startups as an investor.

    This conversation is moderated by the founders of Category Thinkers, Pablo Gonzalez, John Rougeux, and Mike "Damp" Damphousse.

    This episode is sponsored by:

    Category Design Advisors

    BeTheStage.live
    続きを読む 一部表示

あらすじ・解説

In this episode, Nick Tippmann, former CMO of medtech company Greenlight Guru, joins Pablo, Damp, and John to break down his journey as a marketer turned investor. Nick shares why vertical SaaS companies should think like category designers and how he evaluates the category potential of early-stage startups.  We discuss:

  • How Greenlight Guru tipped from tool to platform to category, 
  • Why he believes vertical SaaS is fertile ground for category designers, 
  • How he evaluates the category potential of early stage startups as an investor.

This conversation is moderated by the founders of Category Thinkers, Pablo Gonzalez, John Rougeux, and Mike "Damp" Damphousse.

This episode is sponsored by:

Category Design Advisors

BeTheStage.live
続きを読む 一部表示

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