Discover how to turn Facebook ads into a powerful engine for brand visibility, lead generation, and long-term business growth.

Whether you've dabbled in ads before or written them off as a waste of money, this episode offers a fresh perspective backed by real-world results from a million-dollar real estate brand.

The discussion kicks off by tackling the common frustration many property professionals face—spending money on Facebook ads with little to show for it. The truth? It’s not the platform that’s failing; it’s the strategy. Learn how Facebook ads, when done right, can be used to build brand recognition, grow your database, and attract high-quality leads.

With a focus on Facebook’s powerful targeting tools, the episode explores how to reach the right audience based on age, location, interests, and life events. This allows your message to be delivered to people who are already likely to need your services, helping your brand stay top of mind until they’re ready to take action.

Listeners are also warned about common pitfalls like boosting posts without a strategy or expecting instant results. Effective campaigns require thoughtful planning: clear objectives, defined audiences, engaging creative, and a reliable follow-up system. Just like building trust in person, digital trust takes time.

Measuring success is also covered, with key metrics outlined such as reach, impressions, video views, click-through rates, cost per result, and engagement. But the biggest takeaway? Prioritise brand visibility. The more people who know your brand, the more opportunities you'll create in the long run.

“This isn't just about shouting out into the void; it's about putting your message and your brand in front of exactly the right people at exactly the right time.”

- Kylie Walker

We explore:

• Effective use of Facebook ads in property management and real estate
• Common misconceptions about Facebook advertising
• Personal experiences and strategies for successful ad campaigns
• Importance of brand awareness in marketing
• Targeting capabilities of Facebook and Instagram for reaching specific demographics
• Common mistakes made by agents and business owners in Facebook advertising
• Importance of structured ad campaigns with clear objectives
• Understanding the time needed to build trust and convert leads
• Key metrics to track for measuring the success of Facebook ads
• Viewing Facebook ads as a brand-building tool rather than just a lead generation tool

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Kylie’s Resources

Property Management Growth School:...