• Why is the ad industry so excited by CTV operating systems? Joe Evea from Titan OS explains.

  • 2024/10/16
  • 再生時間： 50 分
  • ポッドキャスト

Why is the ad industry so excited by CTV operating systems? Joe Evea from Titan OS explains.

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  • サマリー

  • In episode 11 of The CTV Podcast, I am joined by Joe Evea, SVP Advertising EMEA at Titan OS.


    We cover a lot of ground including:


    • The role of operating systems in CTV advertising today.
    • The importance of TV OEM interoperability, for an OS.
    • The convergence of retail media & CTV.
    • How ACR data might be used to improve audience measurement, at scale.
    • The rise of FAST & AVOD in Europe.
    • Why more DR ad budgets will flow into CTV.
    • And much more...



    Hosted on Acast. See acast.com/privacy for more information.
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あらすじ・解説

In episode 11 of The CTV Podcast, I am joined by Joe Evea, SVP Advertising EMEA at Titan OS.


We cover a lot of ground including:


  • The role of operating systems in CTV advertising today.
  • The importance of TV OEM interoperability, for an OS.
  • The convergence of retail media & CTV.
  • How ACR data might be used to improve audience measurement, at scale.
  • The rise of FAST & AVOD in Europe.
  • Why more DR ad budgets will flow into CTV.
  • And much more...



Hosted on Acast. See acast.com/privacy for more information.
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