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サマリー
あらすじ・解説
Ever wonder why some marketing campaigns absolutely fly while others fall flat?
The secret is not about one big "yes," but rather about a sequence of tiny "yeses" that lead to the sale.
Most marketers focus on the hook and pray for conversions. But the real magic happens in between. It's about crafting a journey that keeps your audience engaged at every step.
Hook → Consider → Desire → Action
Each stage is a psychological checkpoint. Nail them all, and you've got a winner on your hands.