For this episode, Toni is joined by Helen Tudor a dynamic force in the world of LinkedIn lead generation who is about to switch directions a bit and help people to identify and market to their ideal client. Over the years she has enabled people to transform how they run their business and connect with clients using the power of LinkedIn.

This episode is packed with information you can use to take your understanding of your ideal client and turning them into loyal customers to the next level.

KEY TAKEAWAYS

• Be clear on what you do and how it helps your customers.

• Creating client personas really does work. Helen explains how she does this during the podcast.

• Regularly update your client persona. As your business changes so will your ideal client.

• Even if your business does not change much, the way your ideal clients are living will evolve.

• When you bring your ideal client to life in your mind and focus on them you attract them to your business. It is a highly effective form of manifestation.

• Combining spirituality with strategy is powerful. Understanding and tapping into your energy and applying it in the right way is incredibly effective.

• LinkedIn does not need to be complicated.

• The method Helen teaches for LinkedIn, with a few tweaks, works for other social media platforms.

• Be yourself people appreciate honesty.

• Not being you is exhausting and damaging.

• Invest in yourself and spend money on the things you want and like.

BEST MOMENTS

“I find clients everywhere. “

“When you change your business, your ideal client is going to change. “

“I had no idea how to really use LinkedIn or how to market myself online, I just went with radical honesty.“

“I spent from the age of 24 till 44 basically collecting certificates … it was driven by my demons - that I never thought I was good enough.·

“I think I'm open and out of the closet with my wooness.”

“In two weeks of taking my advice, she signed up 10 new clients.”

ABOUT THE GUEST

https://www.linkedin.com/in/helentudor

https://www.facebook.com/LinkedInLeadGen

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60 Tips For Success – Click Here

Daily Attitude Shower – Click Here

10 Day Self Care Challenge – Click Here

HOST BIO

Toni C. Eastwood OBE, MBA, (Business Transformation Coach and Facilitator)

Award-winning entrepreneur, who knows exactly what it’s like to start and scale NFP Business, raising multi-millions in funding. She has served as a non-executive board member and Chair of several charities and NFP organisations. With 30 years’ experience in SME, Business startup and growth, as Director of an FTSE 30 Company, starting and growing two businesses over the last 12yrs. Toni knows what it’s like to leave the familiar behind, to personally risk everything to follow your passion for service and importantly to handle the inevitable obstacles along the way.

For this episode, Toni is joined by Amy Bird, the CEO of Connolly´s Scrap Metals and Countrywide Metals, the founder of Women in Recycling and a former model. She explains what it was like for her to take the reins of a family business in what is still a male-dominated industry. She and Toni discuss how to be successful in that environment and what women can do to support each other and break down the barriers that are still there.

Amy shares the ups and downs, including how she and her husband coped with being ripped off and losing a business worth millions, despite winning a court case against the perpetrators. She explains how she and her husband found the strength to rebuild and create a new six-figure business. Toni and Amy discuss finding a strong why and building resilience.

KEY TAKEAWAYS

· There are still not many women working in scrap or recycling. At last year´s industry dinner, only 6 of the 500 guests were women.

· Women are still not helping other women enough.

· When Amy and her husband were conned out of their business, they were devastated but still found the strength to start again.

· Having a strong why helped them to work their way back up to owning a highly profitable business.

· Physical exercise massively helped Amy to cope and work to rebuild.

· Taking little steps each day stops you from wallowing.

· Don´t let others project their insecurities onto you.

· You don´t have to tick every single requirement to apply for the job you really want.

· Learn to trade the money you earn multiple times.

BEST MOMENTS

“I just felt this real pull that Bella (her daughter) would get to go on and do at least as much as I did, and hopefully more. “

“It's easy to, like you say, roll over and just wallow in this, but equally, it is easy to take some little steps every day, “

“It just really befuddles me that there aren't more women that are actually supporting women. “

ABOUT THE GUEST

https://www.linkedin.com/in/amy-bird-connolleys

https://www.instagram.com/womeninrecycling

https://www.womeninscrap.com

WORK WITH ME

If you're ready for greater clarity and confidence to create the freedom and alignment, you crave in business and life. Places Limited to 5. Book a Call to secure yours

Click Here to Book A Call With Me

My Signature Programme – Visionary You – The Awakening – CLICK HERE

*Note: To secure your space for August, join my waitlist now*

Join My Mastermind Membership - Click Here

Free Resources - grab a copy of my e-book or one of my free guides right here and I’ll send it straight to your inbox.

The Woman Beyond Six Secrets to Success – e-book – Click Here

101 Affirmations For Living Your Best Life Right Now – Click Here

60 Tips For Success – Click Here

Daily Attitude Shower – Click Here

10 Day Self Care Challenge – Click Here

HOST BIO

Toni C. Eastwood OBE, MBA, (Business Transformation Coach and Facilitator)

Award-winning entrepreneur, who knows exactly what it’s like to start and scale NFP Business, raising multi-millions in funding. She has served as a non-executive board member and Chair of several charities and NFP organisations. With 30 years’ experience in SME, Business startup and growth, as Director of an FTSE 30 Company, starting and growing two businesses over the last 12yrs. Toni knows what it’s like to leave the familiar behind, to personally risk everything to follow your passion for service and importantly to handle the inevitable obstacles along the way.

Sarah Jayne (SJ) is a former event pro turned holistic healer with 20+ years of experience. She is now a certified Ayurvedic Yoga Massage Therapist, Chopra Yoga, and Meditation teacher who specialises in pregnancy massage and Vedic mantra meditation. Her dance background and diploma in Ayurveda give SJ a unique, intuitive approach to wellness and helping others find balance and relaxation.

KEY TAKEAWAYS

• Ayurveda has worked for more than 5,000 years.
• Understand the underlying cause of your symptoms.
• Even if you are sceptical ayurveda will help.
• Try transcending meditation and a yoga retreat.
• Get close to nature and take tech breaks.
• SJ explains the 3 body, mind, and soul types.
• Activating the vagus nerve can heal.
• Don´t wait to improve your health and enjoy more energy.

BEST MOMENTS

“Ayurveda is so relevant in today´s world. “

“Find out what you enjoy and put that into your daily practice. “

“It's finding or being more aware of ourselves and finding those balances.“

Sarah Jayne: Event Pro Turned Holistic Healer

After two decades in event production, SJ felt the call of the cosmos and dove into the world of holistic wellness. Now she's a Level 6 Ayurvedic Yoga Massage Therapist with mad skills in pregnancy massage too.

With a background in dance, SJ has a 6th sense for bodies in motion and how to mend what's broken. She's all about that Vedic Meditation life, daily mantras and spreading the good vibes as a certified Chopra Yoga and Meditation teacher. With a desire to share all the benefits, she’s experienced through 11 years of meditating through Ayurveda massage, meditation & yoga.

SJ's got an Ayurveda Diploma with Distinction. She's not just qualified; she's top of the class. SJ's superpower? Tuning into your needs and limits like a pro, so you always hit that sweet spot of zen. Her mission: spread kindness and help others level up through Ayurvedic Yoga Massage, Yoga and Vedic Mantra Meditation. Get ready to feel clear, rested, and cooler than the other side of the pillow.

https://linktr.ee/sagestudioaym

Https://www.sageayurvedic.com

WORK WITH ME

If you're ready for greater clarity and confidence to create the freedom and alignment, you crave in in business and life. Places Limited to 5. Book a Call to secure yours

Click Here to Book A Call With Me

My Signature Programme – Visionary You – The Awakening – CLICK HERE

*Note: To secure your space for August, join my waitlist now*

Join My Mastermind Membership - Click Here

Free Resources - grab a copy of my e-book or one of my free guides right here and I’ll send it straight to your inbox.

The Woman Beyond Six Secrets to Success – e-book – Click Here

101 Affirmations For Living Your Best Life Right Now – Click Here

60 Tips For Success – Click Here

Daily Attitude Shower – Click Here

10 Day Self Care Challenge – Click Here

HOST BIOS

Toni C. Eastwood OBE, MBA, (Business Transformation Coach and Facilitator)

Award-winning entrepreneur, who knows exactly what it’s like to start and scale NFP Business, raising multi-millions in funding. She has served as a non-executive board member and Chair of several charities and NFP organisations. With 30 years’ experience in SME, Business startup and growth, as Director of an FTSE 30 Company, starting and growing two businesses over the last 12yrs. Toni knows what it’s like to leave the familiar behind, to personally risk everything to follow your passion for service and importantly to handle the inevitable obstacles along the way.

Toni is joined by Andrew Waite who has spent most of his working life focused on adult education and chairing organizations like Mencap. For 30+ years he´s worked tirelessly for diversity and inclusion and now runs three community interest organizations all of which are having a significant positive impact.

KEY TAKEAWAYS

• People in the LGBQT community still suffer a lot of bias. Most of which is subliminal or unconscious, but still harms the person subjected to it.
• Most companies are still not doing enough about diversity. Many jump on the bandwagon of inclusion events for social media purposes.
• Recruit properly, never employ someone or accept a volunteer because you are desperate.
• You have to know your clients to truly provide them with what they need.
• Lots of people taking lots of small steps is a highly effective way to make true change.
• When setting up a business you need to be realistic about how fast it will grow. In year 1 Andrew´s turnover was only £800.
• Not having a board or trustees to run everything past can make it easier to get things done, which is a benefit of setting up your own business.

BEST MOMENTS

“Pride is a protest. It's just actually turned into more of a celebration these days. “

“You have to stick to your principles … then you've got the respect of the community you want to work with. “

“Our job is to be wise on how we're spending our money because we do make a difference depending on where we put our money.”

Andrew Waite Bio

Andrew Waite is an entrepreneur with over 30 years of experience in education and community work across various sectors. He began his career in private sector training and later established SureStart Children’s Centres for Westminster Council. After founding a charity to deliver adult training and childcare, Andrew became Chief Executive of a Mencap charity and Chair of Trustees for Barnet Mencap. He later founded Impactful Governance, a consultancy supporting charities, which led to the creation of two more organizations: Impactful Futures, focusing on environmental projects, and Impactful Lives, addressing LGBTQ+ issues and social change.

www.ig-cic.org.uk

www.il-org.uk

WORK WITH ME

If you're ready for greater clarity and confidence to create the freedom and alignment, you crave in business and life. Places Limited to 5. Book a Call to secure yours

Click Here to Book A Call With Me

My Signature Programme – Visionary You – The Awakening – CLICK HERE

*Note: To secure your space for August, join my waitlist now*

Join My Mastermind Membership - Click Here

Free Resources - grab a copy of my e-book or one of my free guides right here and I’ll send it straight to your inbox.

The Woman Beyond Six Secrets to Success – e-book – Click Here

101 Affirmations For Living Your Best Life Right Now – Click Here

60 Tips For Success – Click Here

Daily Attitude Shower – Click Here

10 Day Self Care Challenge – Click Here

HOST BIOS

Toni C. Eastwood OBE, MBA, (Business Transformation Coach and Facilitator)

Toni C. Eastwood OBE, MBE is an award-winning entrepreneur with 30 years of experience in SME, business startup, and growth. She has served as a non-executive board member and Chair for several NFPs, raised multi-millions in funding, and grown two businesses. As a former Director of an FTSE30 company, Toni brings firsthand knowledge of the challenges and rewards of scaling businesses and pursuing a passion for service.

Today, Toni is joined by Mindy Gibbins-Klein, an expert in developing authors and thought leaders. Over the past 20 years, Mindy has trained and coached 1000s in 18 countries and published 14 books that teach how to lead with both head and heart.

Mindy explains what a thought leader is and how to become one. She also shares how to use the written word and language to get back in touch with who you are so that you can make progress and help more people.

KEY TAKEAWAYS

• Put your best ideas out there then let people decide for themselves whether you are a thought leader or not.
• Don´t just publish anything. It has to be good, and you have to write it yourself.
• Consuming too much of other people´s content clouds your mind and dilutes your ideas.
• Mindfulness, journalling, and affirmations are powerful, but you have to do them in the right way. Mindy shares how.
• Spend time reflecting with intention.
• Every day, pause, ask yourself what went well, and what went wrong, and decide what to work on tomorrow.
• Writing is powerful. It helps you as well as others.
• Find good female mentors. You will need several mentors throughout your life.
• Become a giver.

BEST MOMENTS

“Dig deep for your expertise and showcase that, and then you'll be known as an expert with proper substance. “

“Part of my work is about helping people get back to themselves.“

“Reflect with intention.“

“Journal these things out but make true statements.”

EPISODE RESOURCES

https://giving1percent.com/

https://mindygk.com

https://www.youtube.com/watch?v=B5W2AGg2nMo

ABOUT MINDY

Mindy Gibbins-Klein is an international speaker, coach, and author of 14 books, with her clients publishing over 1,000 titles. She leads The Book Midwife® book coaching brand and The Thoughtful Leader consultancy.

Mindy also founded Giving 1 Percent, a project promoting charitable giving. Over the past 25 years, Mindy has coached and presented to over 50,000 executives and entrepreneurs in 18 countries.

Her TEDx talk, “Sometimes You Need to Change Yourself to Be Yourself,” has nearly one million views, reflecting her mission to inspire thoughtful leadership.

WORK WITH ME

If you're ready for greater clarity and confidence to create the freedom and alignment, you crave in business and life. Places Limited to 5. Book a Call to secure yours

Click Here to Book A Call With Me

My Signature Programme – Visionary You – The Awakening – CLICK HERE

*Note: To secure your space for August, join my waitlist now*

Join My Mastermind Membership - Click Here

Free Resources - grab a copy of my e-book or one of my free guides right here and I’ll send it straight to your inbox.

The Woman Beyond Six Secrets to Success – e-book – Click Here

101 Affirmations For Living Your Best Life Right Now – Click Here

60 Tips For Success – Click Here

Daily Attitude Shower – Click Here

10 Day Self Care Challenge – Click Here

HOST BIOS

Toni C. Eastwood OBE, MBE is an award-winning entrepreneur with 30 years of experience in SME, business startup, and growth. She has served as a non-executive board member and Chair for several NFPs, raised multi-millions in funding, and grown two businesses. As a former Director of an FTSE30 company.

Toni & Lesley are joined by Sarah Churchman OBE a global leader in DEI and Workplace Wellbeing, with over 20 years of experience driving innovative, data-driven solutions that align diversity initiatives with business success, mostly for PwC where she spent 37 years in total. Sarah is known for her pioneering work in de-biasing HR processes and fostering inclusive environments where diversity thrives.

KEY TAKEAWAYS

• Everyone has biases.
• The lack of diversity at the top demonstrates that there is a lack of equality in the workplace.
• Inequality outside of work plays a significant role in inequality at work. If you take on the bulk of domestic chores, and child and elder care duties, you don´t have as much time and energy left for work.
• Plan for what you want to do in your career.
• You don´t have to be liked to do well, you have to be respected.
• Get yourself seen - network with those above you and people outside of your firm.
• To get to the top you need a sponsor.
• Be authentic and do work that you enjoy.

BEST MOMENTS

“None of us are as inclusive as we think we are. “

“It takes certain people to sit above the parapet to get things done. “

“My husband would say I am stubborn. I say I am persistent. “

THE GUEST

Sarah Churchman is a pioneering global DEI and Workplace Wellbeing leader with over 20 years of experience in professional services. She takes a data-driven and innovative approach to developing solutions that align DEI and Wellbeing initiatives with business goals. Sarah is a trusted coach to senior leaders, known for her ability to guide them through challenging changes. Her groundbreaking work in de-biasing HR processes, particularly in Talent Acquisition, has been foundational in making organizations like PwC more diverse. Sarah champions creating inclusive environments where diversity thrives, ensuring long-term equity and business success.

Smashing the Glass Ceiling: Q&A with Sarah Churchman PwC | IBTimes UK - https://www.ibtimes.co.uk/smashing-the-glass-ceiling-qa-with-sarah-churchman-pwc-2663

WORK WITH ME

If you're ready for greater clarity and confidence to create the freedom and alignment, you crave in business and life. Places Limited to 5. Book a Call to secure yours

Click Here to Book A Call With Me

My Signature Programme – Visionary You – The Awakening – CLICK HERE

*Note: To secure your space for August, join my waitlist now*

Join My Mastermind Membership - Click Here

Free Resources - grab a copy of my e-book or one of my free guides right here and I’ll send it straight to your inbox.

The Woman Beyond Six Secrets to Success – e-book – Click Here

101 Affirmations For Living Your Best Life Right Now – Click Here

60 Tips For Success – Click Here

Daily Attitude Shower – Click Here

10 Day Self Care Challenge – Click Here

HOST BIOS

Toni C. Eastwood OBE, MBE is an award-winning entrepreneur with 30 years of experience in SME, business startup, and growth. She has served as a non-executive board member and Chair for several NFPs, raised multi-millions in funding, and grown two businesses. As a former Director of an FTSE30 company, Toni brings firsthand knowledge of the challenges and rewards of scaling businesses and pursuing a passion for service.

Lesley Craven MA is a seasoned leader with over 30 years of experience in public and social sector delivery, including roles as CEO of multiple NFP organizations. She is a skilled bid writer, facilitator, and business coach, having supported thousands of small business owners and leaders over the last 4 years.