Len Spada of Massachusetts’ Spada Law Group is a friend, a colleague, and an advocate for his community at large. While his practice is based just a short trip away in Chelsea, Massachusetts, this Boston-born personal injury attorney has built a reach that far surpasses state boundaries. Len has used community-based marketing not only to make a difference in his neighborhood but also to make a name for himself both locally and throughout legal marketing circles across the country.

0:00 Preview - Starting a Law Firm

1:20 Introduction

2:57 How Len Got Started

6:00 Working With Insurance Companies

7:53 Importance of Varied Experience

9:37 Len’s Mentors

12:04 Starting a Law Firm

14:47 Rituals and Routines

17:04 Podcast Recommendations

19:17 Book Recommendations

20:19 Len’s Past Mistakes

23:53 Community-Based Marketing

31:20 Closing Thoughts

Community-based marketing is a form of community outreach in which you get your practice involved in events and causes around the neighborhood and local community. It’s an excellent way of getting your name out there when facing competition that may have more resources and years of practice than you. There is no doubt that if you want to succeed, you should start at the basics and community-based marketing is definitely the ABCs of building a local presence in the most impactful way.

- Tom Foster of Foster Web Marketing
- Len Spada of Spada Law Group

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what sets us apart from everyone else.

Heather Moulder is a former Big Law partner turned lawyer coach who traded in her $2.5M+ law practice to help lawyers build their ideal legal career around the lifestyle they actually want. Using her unique Rewire + Reconnect + Realign framework, Heather is known for helping clients 10x their performance while also reenergizing professionally.

0:00 Preview - Marketing for the Introverted Lawyer

1:11 Introduction

3:31 Thinking Like a Lawyer

7:32 The Value of a Basic Understanding

10:11 What Keeps Lawyers From Leadership

13:53 Changes in Legal Business Development

17:56 Marketing for the Introverted Lawyer

22:10 The Value of a Good Mastermind Group

27:12 Getting Clients Self-Sufficient Quickly

30:13 Wrapping Up

Heather’s company, Course Correction Coaching, understands the root feelings all lawyers share. They understand that most lawyers decide to enter the legal profession because they want to make a good living while doing something they feel makes an impact on the world around them. Course Correction Coaching—with its unique framework—takes attorneys’ success a step further to help them figure out a work-life balance that adds happiness to their list of successes. Reach out today to see how Heather and her team can make their own impact in your world.

- Tom Foster of Foster Web Marketing
- Heather Moulder of Course Correction Coaching

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Gary Mitchell is a seasoned business coach that specializes in helping lawyers build the careers of their dreams. His entrepreneurial mindset and approach help empower traditional lawyers to think beyond traditional practices and embrace innovative strategies for success. His guidance and coaching are available to all through his company, OnTrac Coach.

0:00 Preview - Gary’s Philosophy on Helping Lawyers

1:19 Introduction

5:31 Gary’s Approach to Coaching

8:21 How Gary Got Started

12:59 When a Coach Is a Fractional CEO

16:09 Staying Consistent Amidst Change

19:00 Gary’s Philosophy on Helping Lawyers

25:52 Taking Legal Coaching Digital

27:28 If You Feel Stuck, There IS a Path Ahead

30:41 Wrapping Up

Since 2006, OnTrac Coach has been helping lawyers obtain more of what they want and need: time, freedom, control, fulfillment, and revenue. Their clientele consists of solo practitioners and senior partners at international firms, and the wisdom they’ve built over the years is available to you in three tiers: generalized legal coaching, group coaching, and 1-on-1 coaching with Gary himself. Be sure to check out their services and reach out today!

- Tom Foster of Foster Web Marketing
- Gary Mitchell of OnTrac Coach

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.