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In this episode, host Caryl Westmore interviews Kim Speed, a brand visibility expert and host of the Employee to Entrepreneur Society. Kim shares her journey from corporate advertising executive to entrepreneur, sparked by the 2008-2009 recession when she lost her job. This unexpected change allowed her to spend more time with her children and realize the importance of work-life balance.

Key Points Discussed:

• The difference between brand and branding: Brand is about perception, emotion, and reputation, while branding involves logos, colors, and visual elements.

• Essential steps for new entrepreneurs:
• Figure out your service offering and expertise
• Show up authentically without perfection
• Choose comfortable ways to be visible
• Marketing Strategies:
• Focus on one social media platform where you're comfortable
• Build an email list to own your audience
• Create valuable content and engage with your community
• Consider collaborative marketing through partnerships
• Monetization Methods:
• One-on-one services
• Course creation
• Group coaching
• Affiliate marketing, including the Amazon Influencer program

Kim emphasizes that success in business requires three crucial elements:

1. Building an email list

2. Joining a supportive community

3. Finding ways to become profitable early on

The conversation highlights the importance of authenticity in business, with Kim sharing how she initially feels pressure to maintain a corporate image but learns that people connect more with genuine personalities. She also discusses various visibility strategies, emphasizing that entrepreneurs should choose methods that feel natural and sustainable rather than just following trends.

A significant portion of the discussion focuses on alternative income streams, particularly the Amazon Influencer program, which Kim teaches through her Creator for Profit course. This program allows content creators with established social media presence to earn money through short-form video content.

The episode concludes with practical advice for finding Kim's resources, including her Facebook group (The Employee to Entrepreneur Society) and LinkedIn profile. Throughout the conversation, both host and guest emphasize the importance of building genuine relationships and creating value while developing a sustainable business model.

This episode provides valuable insights for authors, coaches, and entrepreneurs looking to build their brand while maintaining authenticity and creating multiple income streams.

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Show Sponsors: Books for Writers by Caryl Westmore: Bust Writer's Block Forever www.bustwritersblock.com and The Inner Path of Writing, Make Love not War to the Writer Within . Details here: https://www.ipwbook.com

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Is 50 the New 30? Learn why it's never too late to start yoga and how it can help you reclaim your vitality, feel fitter and sexier, after age 50 and beyond.

Laura Venecia Rodriguez reveals her secrets of a lifelong yoga practice in her book "Gentle Yoga after 50: Get Fit, Flexible, and Feel Fantastic!"

In this episode we learn:

• The Surprising Way Laura stumbled Upon Yoga at Age 15: Find out what inspired Laura to start yoga and how two books became her first instructors.
• The Hidden Benefits of Gentle Yoga: Uncover how yoga improves bone health, reduces stress, and might even help you lose weight—with no need to be an athlete.
• Simple Steps to Incorporate Yoga into Your Busy Life: Laura shares her practical tips for starting yoga at home, even if you have just 10 minutes a day.
• Why Meditation and Journaling are Key Parts of Laura's Routine:
• Can Yoga Keep You Young? Laura explains how embracing new challenges and staying active can help you maintain your sparkle at any age.

Get Laura's book on Amazon and start your own yoga journey right from your living room.

✅ Recommended - get my FREE CHECKLIST:
5 Book Hooks you must have to Captivate non-fiction Readers: Checklist (Free): https://www.writethebookinsideyou.com/freegift

✅ Connect with Caryl Westmore on social media!

https://www.facebook.com/carylwestmoreauthor
https://www.facebook.com/groups/bookinsideyou
https://twitter.com/carylwestmoreuk

Show Sponsors: Books for Writers by Caryl Westmore: Bust Writer's Block Forever www.bustwritersblock.com and The Inner Path of Writing, Make Love not War to the Writer Within . Details here: https://www.ipwbook.com

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SHOWNOTES

From teen waitress to CEO and entrepreneur powerhouse. Meet Julie Cropp Gareleck, author of new book Dare to Become: From the Corner Booth to the Corner Office.

For millions, a major American dream is to start one’s own company and, become one’s own boss. Meet someone who did just that (without founding capital or an Ivy League degree)... entrepreneurial powerhouse Julie Cropp Gareleck, CEO of Junction Creative, a company that has driven millions in revenue for clients ranging from small businesses to Fortune 1000 companies.

It all began in her teens working in the family restaurant where she and her sister dived in working long hours in roles that included scrubbing floors and waitressing.

After time in corporate America (with some horrendous stories) she started her own company -- without the backing of capital or an Ivy League education. Her story is now captured in her debut book, Dare to Become: From the Corner Booth to the Corner Office.

**Notable Quotes:**
"I'M FINE, IT'S FINE AND IT'S ALL GOING TO BE FINE."
- “It’s in the rising and the falling that we evolve. We evolve as humans, entrepreneurs, and the best versions of ourselves.”
- “Treat every dollar like it’s your last, and you’ll never run out of money.”

**Key Takeaways:**

- **The Power of Perseverance:**
- Julie’s journey highlights hard work, resilience, and the willingness to take risks.
- How Julie’s experiences in toxic work environments and overcoming academic challenges served as catalysts for her entrepreneurial journey.

- **Financial Wisdom and Discipline:**
- With money management in business, Julie says treating every dollar with care, especially when bootstrapping a new venture.

- **Lessons from "Dare to Become":**

- The book highlights the reality of entrepreneurship beyond the glamorous stories often portrayed in media, stressing the need for realistic expectations and a strong work ethic.
- Always have a planned Exit strategy for your company. The importance of recurring revenue and quality returns in creating a business that can stand the test of time and offer a profitable exit.

- **Work-Life Integration:**
- Julie challenges the notion of perfect work-life balance, sharing her approach to setting boundaries and prioritizing what matters most. Especially true for writing her book, based on years of keeping a journal.

**Connect with Julie:**
- **Website:** https://juliecroppgareleck.com
Podcast: Aspire to Be: https://juliecroppgareleck.com/podcast-episodes/
- **Book:** *Dare to Become:

✅ Recommended - get my FREE CHECKLIST:
5 Book Hooks you must have to Captivate non-fiction Readers: Checklist (Free): https://www.writethebookinsideyou.com/freegift

✅ Connect with Caryl Westmore on social media!

https://www.facebook.com/carylwestmoreauthor
https://www.facebook.com/groups/bookinsideyou
https://twitter.com/carylwestmoreuk

Show Sponsors: Books for Writers by Caryl Westmore: Bust Writer's Block Forever www.bustwritersblock.com and The Inner Path of Writing, Make Love not War to the Writer Within . Details here: https://www.ipwbook.com