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You Better Buckle Up … The Future Of Marketing Is Here And It's Going To Get Bumpy
- 2022/01/17
- 再生時間： 12 分
- ポッドキャスト
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サマリー
あらすじ・解説
Marketing’s 4 Ps:
- Price
- Product
- Promotion
- Place
Impact of New Technologies:
- artificial intelligence
- augmented reality
- 5G connectivity
- Internet of Things
- Smart speakers
- Wearables
- Blockchains
Leading to increased levels of:
- Consumer insights
- Real-time interactions
- Hyper-targeted, hyper-relevant consumer engagement
Marketing’s History
- Better product … tell consumers
- Consumer psychology
- Relationship
- Affinity
- Status
- Attractiveness
- Joy
- Success
- Internet & data driven
- Not just online
- Direct mail
- Direct response ads
- One-to-one … individualized messaging
- Not just online
- Social Media & mobile
- New technologies
- Exponential increase in data
- Real-time interactions
- Decline of sales funnels
- Expectation of great products and experiences
- Positive impact on society
Success factors
- Authenticity
- Immersive
- Real-time
- Sensible and sensitive
- Remote delivery and management
- Logistics
- Experiences
- Demos
- Training
Marketers’ needs
- Open-minded
- Technology savvy
Content
Messaging
Imaging
New devices
Complexity
Collect, analyze, and leverage data
Mission
- Brand building
- Reputation management
- Drive business growth
- Create platforms for sustained competitive advantage
- Platform
- Partnerships
- intellectual property