Stephani Estes, chief media officer at Goodway Group, believes marketers have a foundational misunderstanding about data, often burning resources on measuring things that don’t actually drive effective decision making. She joined host Mike Berberich on the On Scope podcast to shed light on how marketers can move away from these wasteful measurement efforts. She covered the differences between data, observations, and true insights; unpacked why brave decision making can be a boon to the business over the long-term; and gave some tips for how marketers can better communicate with the C-suite and other departments across the organization.

On “This Week in ANA Magazine,” editor Matthew Schwartz joins the show to highlight a new story on brand redemption, citing recent examples of success stories from Gymshark and Office Beacon.

Are you ready to become a braver marketer? Then you’ll want to join the thousands of marketing leaders and professionals attending the 2025 ANA Masters of Marketing Conference in Orlando, Fla., from October 21 to 24. Check out the agenda and save your spot by visiting www.ana.net/2025masters. Can’t attend in person? Don’t worry, there’s a virtual option, too.

The On Scope team wants to hear from you! If you have a topic or guest idea for the show, you can email us at onscope@ana.net.