• Your Brand as an Olympic Torch

  • 2024/08/14
  • 再生時間: 6 分
  • ポッドキャスト

Your Brand as an Olympic Torch

  • サマリー

  • Show Notes:

    1. Brand as Olympic Torch Metaphor: A brand embodies its core values and vision like the Olympic torch represents the Games.
    2. Role of the Torchbearer: Initially lit by a leader or founder, the torch’s flame should be carried and shared by the entire organization.
    3. Sustaining the Flame: Successful brands like Apple and Nike keep their flame vibrant through continuous innovation and adaptation.
    4. Consequences of Neglect: A brand that fails to adapt risks becoming irrelevant, similar to how Blockbuster's flame dimmed.
    5. Shared Responsibility: Every member of an organization plays a role in maintaining and passing on the brand’s flame.
    6. Power of Connection: A strong brand creates a shared experience and connects with customers on a deeper level.
    7. Rekindling the Flame: Regularly assess and renew the brand’s purpose, values, and promises to keep the flame burning bright.
    8. Impact Beyond Origin: Like the Olympic torch carried globally, a well-managed brand’s influence can reach and inspire beyond its immediate scope.

    Steven Morris, CEO of Matter Consulting is an ever-curious life-seeker, brand and culture building expert, advisor, author, and speaker.

    With over 27 years of entrepreneurial experience, he has served as a trusted advisor to over 3,000 business leaders and evolved more than 250 brands and cultures, including Google, Habitat for Humanity, Samsung, and Disney.

    His best-selling book, "The Beautiful Business," and his widely read Insights blog are a testament to his consulting expertise in creating unignorable, magnetic, and sustainable companies.

    His diverse interests, including meditation, fine art painting, surfing, and beekeeping, infuse his work with creativity, soul, and a deep understanding of the human experience.

    You can find more podcasts and join 30,000+ other brilliant and soulful readers of his weekly INSIGHTS blog at MatterCo.

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あらすじ・解説

Show Notes:

  1. Brand as Olympic Torch Metaphor: A brand embodies its core values and vision like the Olympic torch represents the Games.
  2. Role of the Torchbearer: Initially lit by a leader or founder, the torch’s flame should be carried and shared by the entire organization.
  3. Sustaining the Flame: Successful brands like Apple and Nike keep their flame vibrant through continuous innovation and adaptation.
  4. Consequences of Neglect: A brand that fails to adapt risks becoming irrelevant, similar to how Blockbuster's flame dimmed.
  5. Shared Responsibility: Every member of an organization plays a role in maintaining and passing on the brand’s flame.
  6. Power of Connection: A strong brand creates a shared experience and connects with customers on a deeper level.
  7. Rekindling the Flame: Regularly assess and renew the brand’s purpose, values, and promises to keep the flame burning bright.
  8. Impact Beyond Origin: Like the Olympic torch carried globally, a well-managed brand’s influence can reach and inspire beyond its immediate scope.

Steven Morris, CEO of Matter Consulting is an ever-curious life-seeker, brand and culture building expert, advisor, author, and speaker.

With over 27 years of entrepreneurial experience, he has served as a trusted advisor to over 3,000 business leaders and evolved more than 250 brands and cultures, including Google, Habitat for Humanity, Samsung, and Disney.

His best-selling book, "The Beautiful Business," and his widely read Insights blog are a testament to his consulting expertise in creating unignorable, magnetic, and sustainable companies.

His diverse interests, including meditation, fine art painting, surfing, and beekeeping, infuse his work with creativity, soul, and a deep understanding of the human experience.

You can find more podcasts and join 30,000+ other brilliant and soulful readers of his weekly INSIGHTS blog at MatterCo.

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