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Business Growth Strategies: Avoid Discounts and Focus on Value

Jen and Todd discuss common complaints about slow business periods and share strategies for maintaining and growing your salon business.

They discuss personal experiences and emphasize the importance of consistent efforts like SEO, online booking, and expanding staff.

They caution against discounts and suggest leveraging current clientele for growth.

Practical tips include maintaining a strong online presence and delivering the best experience possible.

Todd also highlights the benefits of joining his newsletter for weekly business insights.

Todd's Newsletter

00:00 Introduction and Opening Remarks
00:08 Addressing Business Concerns
01:44 Dealing with Anxiety in the Workplace
03:58 The Importance of Adaptability
06:56 Strategies for Business Growth
14:39 The Role of Online Booking and SEO
17:28 Strategic Hiring and Flexible Workstations
18:40 Maximizing Business Potential: Expansion Strategies
18:57 Aligning Online Presence with Client Experience
20:11 The Pitfalls of Discounts and Alternative Strategies
22:09 Leveraging Client Relationships for Business Growth
24:06 Client Feedback and Business Improvement
27:50 The Power of Word-of-Mouth and Client Referrals
33:59 Conclusion and Final Thoughts

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Navigating Hiring Mistakes: Keys to Building Your Dream Team

In Episode 166, Jen and Todd tackle hiring mistakes in the salon business.

They discuss common hiring errors they've made and observed over the years, emphasizing the importance of finding the right fit for the business's long-term success.

They delve into the pitfalls of hiring just anyone due to market demand, the need to align hires with the business's core values, and the dangers of allowing toxic employees to linger.

They share insights on making thoughtful and strategic hiring decisions, recognizing red flags, and the necessity of having a clear vision for the business.

The discussion concludes with advice on maintaining clear goals and ensuring hires are true fits for both short-term needs and long-term business health.

00:00 Introduction and Opening Remarks
00:11 Discussing Hiring Mistakes
02:27 Personal Experiences with Hiring
03:31 The Importance of Cultural Fit
04:46 Dealing with Mismatched Hires
09:52 Letting Go of Employees
11:04 Leadership and Business Culture
14:15 Dealing with Uncommitted Team Members
14:57 Trusting Your Gut in Hiring Decisions
17:42 Learning from Hiring Mistakes
20:04 Recognizing and Addressing Red Flags
25:06 Balancing Business and Creativity
27:08 Setting Goals for Effective Hiring
28:33 Final Thoughts and Mentoring Advice

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Holiday Prep and Team Support Tips: Business Insights from Jen and Todd

In this episode, Jen and Todd discuss the importance of planning and preparation as the holiday season approaches.

They share insights about managing inventory, working with a reliable support team, maximizing business performance, and managing personal health to stay efficient.

Jen emphasizes ordering extra supplies to avoid disruptions, while Todd advises on efficient social media and marketing strategies.

They also highlight the significance of having a solid financial plan and providing a secure work environment as a meaningful gift to employees.

Tune in for actionable tips to ensure a profitable and stress-free year-end!

00:00 Introduction and Renovation Updates
01:17 Importance of Having a Reliable Team
02:51 Business Insights: Working with Non-Industry Professionals
04:52 Preparing for the Holiday Season
07:00 Maximizing Salon Efficiency and Health Tips
10:20 Business Strategies for the Holiday Rush
15:41 Inventory Management and Social Media Planning
19:51 Holiday Gifting and Profitability
23:40 Final Thoughts and Closing Remarks

Links and Stuff:
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