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What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment.

From lifestyle discoveries to business tips and everything in between... Join me every week as I dishes out gems to help you live your best life now!

People often ask me how I got starting with online marketing and digital media. Here is my story of how all of this started out for me.

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology. Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.

Herzlich Willkommen zu meinem Podcast "The Learnings". Dein Podcast um dich persönlich weiterzuentwickeln, um das Leben zu kreieren was du dir vorstellst und wofür du bestimmt bist. Sei nicht nur Passagier deines Lebens, sondern nehme bewusst und aktiv dein eigenes Leben für dich in die Hand. Mein Name ist Anita, ich bin 27 Ich bin Mutter, Unternehmerin, seit 8 Jahren verheiratet und gebe dir meine Erfahrungen, vor allem als Unternehmerin weiter.

Una dosis semanal de actualidad, debates, ideas, tendencias y conversaciones con invitados de todo el mundo en relación a marcas y su rol en la sociedad.