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Copywriting itself is very simple, but does require that you follow some key points and methods to be successful. I plan to teach you some of these keys and methods so that they will help you on your journey to successful copywriting and save you years of learning. While I have written most of my own web copy, this can be outsourced based on your specific situation; it's not something that you’d want to outsource all the time.

The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.

From the Man Booker Prize-winning, New York Times best-selling author of Lincoln in the Bardo, a literary masterclass on how to become both a better writer and reader, on what makes great stories work and what they can tell us about how to live. In A Swim in a Pond in the Rain, George Saunders guides the listener through seven classic Russian short stories he's been teaching for 20 years as a professor in the prestigious Syracuse University graduate MFA creative writing program.

When award-winning journalist Nick Davies decided to break Fleet Street's unwritten rule by investigating his own colleagues, he found that the business of reporting the truth had been slowly subverted by the mass production of ignorance.

A self-proclaimed 'myth buster by trade', over her long-ranging career as a journalist and political activist, Barbara Ehrenreich has delved with devastating wit and insight into the social and political fabric of America. Had I Known gathers together Ehrenreich's most significant articles and excerpts from the last four decades.

Why do some stories work and others don't? The answer is structure. In this IPPY and NIEA Award-winning guide from the author of the bestselling Outlining Your Novel, you will discover the universal underpinnings that guarantee powerful plot and character arcs. An understanding of proper story and scene structure will help you to not only perfectly time your story's major events, but will also provide you with an unerring standard to use in evaluating your novel's pacing and progression.

"The Elements of Style" is an American English writing style guide in numerous editions. The original was written by William Strunk Jr. in 1918, and it was published by Harcourt in 1920, comprising eight "elementary rules of usage," ten "elementary principles of composition," "a few matters of form," a list of 49 "words and expressions commonly misused," and a list of 57 "words often misspelled."

Why do we write? What does it mean to be a writer? This book contains no useful tips on grammar, style, or plot. Instead, it focuses on the observation and perspective that is needed to be a good writer—on the fact that writing is an expression of the art of living. A lovely journey through a very Edwardian world.

"Your Hope Story: A Step-by-Step Guide to Help You Write and Publish Your First Book" is a comprehensive manual aimed at aspiring authors. It addresses common obstacles writers encounter as they consider telling their stories, and offers practical advice on overcoming these challenges.

UNWRITTEN: The Thought Leader’s Guide to Not Overthinking Your Business Book is a business book about how to write a business book. Written by a business owner (a ghostwriter) for other business owners, it shows you the easiest way to fit writing a book into running your business. And most importantly, it teaches you how to prioritize your time, so you don’t end up overthinking where you need to let go (the writing) and underthinking where you need to lean in (positioning, publishing, and promoting).

Thousands of writers—from first-time authors to #1 New York Times best-selling authors—have learned from Lisa Mangum’s masterful literary advice and inspiration. Now she’s collected the best of her writing and editing tips in this helpful book that covers the entire writing and querying process, from nurturing a story idea all the way to submitting a polished manuscript.

Whether using magic as flavor or as an essential piece of plot, this book will guide fantasy authors, from new to experienced, through the delicate layers of creating, utilizing, and mastering magic systems. With workshops, work pages, and reference materials included, this succinct one-and-done guide to crafting the magical elements of the fantasy genre is a must-have for speculative fiction authors.

You’ve thought about self-publishing, but is it the right path for you? Find answers, insights, and pro tips in Self-Publishing: The Ins & Outs of Going Indie. Written by Judy Penz Sheluk, bestselling author of Finding Your Path to Publication and multiple mystery novels, this must-have reference book covers the nuts and bolts of self-publishing from business basics and publishing platforms to post-publication sales and marketing strategies.

Nonfiction Alchemy will show you how to write, publish, and market your book—without resorting to AI writing tools, wasting time and resources pursuing traditional publishing (only to be ignored or rejected), or attending nausea-inducing signing tables at your local bookstore.

Una mujer que asesina a tres amigas poniéndoles cianuro en la taza de té; otra que mató a su hija minutos después de parirla; un mago al que le falta una mano; un grupo de rock cuyo integrante más famoso tiene síndrome de Down, un cardiólogo que es doble de Freddie Mercury. Esta antología de crónicas, perfiles y textos que la autora publicó a lo largo de más de una década, constituyen una lección magistral de periodismo, muestran el mundo desde una perspectiva única, intensa y diferente, y tienen la capacidad de noquear al oyente.

Ever thought about entering into a collaboration, but felt unsure how to navigate the process? Are you already working with a co-writer... but things aren't going as well as you'd like? New York Times bestselling co-author Janci Patterson will walk you through the steps of successful collaboration—from drafting a contract to promoting your book and everything in between. In It Together provides principles to guide your collaboration and detailed, practical advice for writing your project with a partner—without driving yourself crazy in the process.

Griselda Blanco murió asesinada en septiembre de 2012. Su muerte pasó desapercibida hasta que la prensa ató cabos y destapó el hecho de que se trataba de la conocida Viuda Negra, la Madrina, la mujer que puso en jaque a la justicia de EE.UU. y Colombia, que se hizo célebre por asesinar a cuatro de sus maridos, de allí el apelativo de Viuda Negra, y por haber sido la capo bajo cuya sombra se hicieron narcotraficantes como Pablo Escobar, quien heredó su negocio luego de que ella viajara a instalarse a los EE.UU. para desde allí dirigir el negocio en ese país.

El nombre de Alma Guillermoprieto es inseparable del auge que actualmente goza el periodismo narrativo. La autora lleva a sus lectores a conocer personajes extraviados en los confines de la globalidad, a emprender un viaje al corazón de la cultura que los hace posibles.

John Reed, escritor revolucionario y cronista insuperable, fue testigo directo de uno de los acontecimientos históricos de mayor relevancia del siglo xx, la Revolución rusa de 1917. Diez días que estremecieron al mundo es su extraordinario y conmovedor testimonio de la Revolución en que los bolcheviques, al frente de obreros y soldados, conquistaron el poder del Estado en Rusia y lo entregaron a los soviets.

Theme—the mysterious cousin of plot and character. Too often viewed as abstract rather than actionable, theme is frequently misunderstood and left to chance. Some writers even insist theme should not be purposefully implemented. This is unfortunate, because in many ways theme is story. Theme is the heart, the meaning, the point. Nothing that important should be overlooked. Powerful themes are never incidental. They emerge from the conjunction of strong plots and resonant character arcs.