検索キーワード： インターネット・ソーシャルメディア

In this brilliant, smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialisation’ has profoundly changed us. Why does fake news spread faster than the truth? Do products and ideas become popular because they are good or because they are rated highly online? How does influence actually work and what does it mean to be influential? Which strategies and tactics can help businesses survive and thrive in the New Social Age?

Il Personal Branding è l'insieme di strategie necessarie a definire il proprio brand personale e a comunicarlo con efficacia. In ogni ambito, che sia il lavoro o i rapporti personali, comunicare bene il nostro brand, cioè la nostra essenza, la nostra unicità individuale e le caratteristiche chiave della nostra identità spinge chi ci incontra a decidere se conoscerci meglio, incontrarci e infine entrare in relazione con noi. Il Personal Branding quindi rappresenta uno strumento che punta a costruire una reputazione positiva riguardo alle nostre capacità e a diffonderla presso le persone che abbiamo individuato come target. In questo audiolibro cercheremo principalmente di dare consigli in merito all'utilizzo del Personal Branding, ovvero su quali contenuti privilegiare, come e quando condividerli e in che maniera mantenere intatta, nell'uso di piattaforme differenti, la coerenza del nostro brand.

Bestselling author Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls took down one of the biggest hedge funds on Wall Street, firing the first shot in a revolution that threatens to upend the financial establishment.

Like it or not, your every move is being watched and analyzed. Consumers' identities are being stolen, and a person's every step is being tracked and stored. What once might have been dismissed as paranoia is now a hard truth, and privacy is a luxury few can afford or understand. In this explosive yet practical book, Kevin Mitnick illustrates what is happening without your knowledge - and he teaches you "the art of invisibility".

Social media, a ubiquitous term in today’s digital age, traces its roots back to the early days of the internet and has since evolved into a powerful force that shapes our interactions, influences our behaviors, and impacts our lives in profound ways. Understanding the origins, benefits, and dangers of social media provides a comprehensive view of its complex role in modern society.

In this transformative guide, Podcast Coach and #1 Bestselling Author Christine Blosdale equips ambitious business owners like you with the superpowers of podcasting, empowering you to become a true marketing superhero. With Christine’s two decades of expertise in broadcasting and podcasting, along with her simple and fun coaching style, you'll be able to craft captivating content, amplify your brand, and captivate audiences like never before.

El libro que desvela las causas del colapso psicológico de la Generación Z. La salud mental de los niños y adolescentes se derrumba. Desde 2010, en los países desarrollados se ha observado un inquietante y pronunciado aumento en el número de jóvenes diagnosticados con ansiedad, depresión y otros trastornos psicológicos. Pero ¿qué es lo que ha ocurrido? El reputado psicólogo social y autor bestseller Jonathan Haidt ha dedicado su carrera a exponer verdades incómodas apoyadas en la evidencia científica dentro de los espacios más delicados.

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

Unlock the full potential of your Instagram presence with "Instagram Branding: Mastering Visual Storytelling and Engagement for Business Success." Whether you're an entrepreneur, marketer, influencer, or small business owner, this book is your ultimate guide to creating a powerful and engaging brand on Instagram. Dive into the world of visual storytelling, learn the secrets of creating compelling content, and discover how to build a loyal community of followers.

As a social media-savvy lawyer, professor, and marketing consultant, Ethan Wall knows how to turn social media into a powerful business development tool – all while staying compliant with ethics rules. Having taught thousands of lawyers and helped countless firms grow their client base, I've distilled my insider knowledge into this book.

Crafting Success: A Guide to Creating Profitable Online Courses on Skillshare - Now on Audible!Unlock the secrets to creating and marketing successful Skillshare courses with "Crafting Success," now available as an audiobook. Designed for educators, entrepreneurs, and creatives, this comprehensive guide reveals how to create engaging and profitable Skillshare courses that stand out in the competitive world of online education.

Dive into the heart of YouTube's enigmatic algorithm with "The YouTube Algorithm: Decoding the Mystery." In this groundbreaking research, the veil is lifted on the intricate code governing the world's most popular video-hosting platform. From unraveling the tactics behind artificially inflated views to understanding the nuances of organic popularity, this book exposes the inner workings of YouTube's algorithm. With insights into the prevalence of advertising, fake videos, and malware, listeners are empowered to navigate the digital landscape with clarity and caution.

In the fast-paced digital world, a strong social media presence is essential for business success. "Social Media Marketing Strategy for Business" is your comprehensive guide to navigating the dynamic landscape of social media marketing and harnessing its power to grow your business.

Unlock the doors to Instagram mastery and become an influential force in the digital realm with "Instagram Playbook." This audiobook is your definitive guide to navigating the dynamic landscape of Instagram, providing you with proven tactics for branding and growth that will elevate your Instagram game to new heights.

In The Accidental Youtuber, embark on a journey with Peter as he shares his rollercoaster ride from orphan to YouTube success. With a blend of candid storytelling and actionable insights, this book unveils the secrets behind creating engaging content, growing a loyal audience, and monetizing your passion on the world's largest video platform.

Descubre y Experimenta la revolución de los algoritmos personalizados y descubre cómo están redefiniendo nuestra relación con el contenido en línea. Sumérgete en el mundo de los microinfluencers, quienes están transformando el juego del marketing digital, y explora cómo las redes sociales están siendo utilizadas como herramientas para fomentar la inclusión y la diversidad en una amplia gama de comunidades.

Discover How to Earn Passive Income Without Falling into the 'No Traffic' Trap. The Ultimate Guide for Aspiring Blogpreneurs. Your Blogging Journey Starts Here! Do you dream of earning passive income from your blog but can't find the starting line? What if you could unlock a blueprint that guides you from first post to financial freedom? Tired of pouring your heart into blog posts only to hear crickets? What if you could captivate an eager audience hanging on your every word?

It is no secret that YouTube has become a staple of everyday life for many young families. Gone are the early days of YouTube, where the content was often random and of poor quality. Now, there are entire home-produced shows on the platform that would not look out of place on TV. And with the increase in quality, so too came the increase in potential earnings from helping your child become a YouTube star.

"Create a Youtube Channel Business" is an indispensable manual for anyone aspiring to dive into the vibrant world of YouTube content creation. Written by seasoned YouTube veterans, this book serves as a roadmap, guiding both beginners and experienced creators through every step of the channel-building journey, from conceptualization to monetization.

Die Zahl verfügbarer Inhalte in Medien, Entertainment und Social Media wächst in einem nie dagewesenen Tempo. Und es wird alles noch viel mehr. Bis 2026 werden schätzungsweise über 90% der Inhalte synthetischen Ursprungs und mithilfe Künstlicher Intelligenz hergestellt sein. Dies bringt nicht nur Herausforderungen in Bezug auf die Menge der Inhalte mit sich, sondern auch ernsthafte Fragen zur Echtheit und Authentizität.