検索キーワード： インターネット・ソーシャルメディア

Wie hat es Mark Zuckerberg geschafft, ein Unternehmen aufzubauen, das fast 30 % der Weltbevölkerung gewann? Können Sie Ihren Erfolg nur sich selbst verdanken? Mark Zuckerberg: Facebook Imperium ist eine biografische Publikation, die versucht, die oben genannten Fragen zu beantworten. Das Hörbuch stellt das Leben eines jungen Milliardärs aus seinen Teenagerjahren vor, über sein Studium, die ersten Versuche, Facebook zu schaffen, seine spätere Entwicklung bis Anfang 2021, als Donald Trump von der Präsidentschaft der Vereinigten Staaten zurücktrat.

From a New York Times investigative reporter, this “authoritative and devastating account of the impacts of social media” (New York Times Book Review) tracks the high-stakes inside story of how Big Tech’s breakneck race to drive engagement—and profits—at all costs fractured the world, and is “an essential book for our times” (Ezra Klein).

Is he a man or is he a carrot? In this groundbreaking autobiography of a YouTube icon, we get to the root of it. In this breathtaking debut, Josh Carrott peels back the curtain to reveal an epic saga of friendship, true love, and a prophecy that will change his life forever. Gird your loins and hold on tight for the unfiltered story of his fascinating and vitamin-A-infused life.

Abril G. Karera hace videorreseñas de libros desde 2013 en su canal Ensayos de abril, con más de 11 mil suscriptores. De su blog, del colectivo feminista LibrosB4Tipos, y de la promoción de la lectura entre niños platica aquí con Mónica Braun, directora de Nieve de Chamoy.

In this brilliant, smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialisation’ has profoundly changed us. Why does fake news spread faster than the truth? Do products and ideas become popular because they are good or because they are rated highly online? How does influence actually work and what does it mean to be influential? Which strategies and tactics can help businesses survive and thrive in the New Social Age?

Il Personal Branding è l'insieme di strategie necessarie a definire il proprio brand personale e a comunicarlo con efficacia. In ogni ambito, che sia il lavoro o i rapporti personali, comunicare bene il nostro brand, cioè la nostra essenza, la nostra unicità individuale e le caratteristiche chiave della nostra identità spinge chi ci incontra a decidere se conoscerci meglio, incontrarci e infine entrare in relazione con noi. Il Personal Branding quindi rappresenta uno strumento che punta a costruire una reputazione positiva riguardo alle nostre capacità e a diffonderla presso le persone che abbiamo individuato come target. In questo audiolibro cercheremo principalmente di dare consigli in merito all'utilizzo del Personal Branding, ovvero su quali contenuti privilegiare, come e quando condividerli e in che maniera mantenere intatta, nell'uso di piattaforme differenti, la coerenza del nostro brand.

AudioLearn Crash Courses presents AWS Certified Solutions Architect - Complete review for the Amazon Web Services Certified Solutions Architect - Associate certification exam! Developed by experienced technicians and professionally narrated for easy listening, this course is a valuable tool when preparing for your AWS Certified Solutions Architect - Associate Certification Exam. The audio is focused and high-yield, covering the most important topics you need to know to succeed on the test. The material is accurate, up-to-date, and broken down into bite-sized sections.

You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we’re better off without them. In his important new audiobook, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms behind before it’s too late. Lanier remains a tech optimist, so while demonstrating the evil that rules social media business models today, he also envisions a humanistic setting for social networking that can direct us towards richer and fuller way of living and connecting.

Domina las redes sociales, vive de tu pasión y cambia tu vida ¿Estás listo para abandonar la rueda del hámster y cambiar tu vida a través de la creación de contenido? Hoy en día, quien no está en redes simplemente no existe. Pero aquel que vea esto como una trampa se equivoca; es una gran oportunidad vivir el sueño de independencia y riqueza que todos, en mayor o menor medida, tenemos.

"Affiliate Marketing Masterclass: The Affiliate Marketing Blueprint for Beginners and the Advanced" will help you discover the keys to profitable affiliate marketing. This extensive manual offers step-by-step techniques that are appropriate for all skill levels and is intended to help you progress from beginner to expert. This book offers the strategies, resources, and advice you need to optimize your earning potential, regardless of whether you're just getting started or trying to hone your current abilities.

Las redes sociales están en boca de todos, pero son muy pocos los que saben usarlas y, por tanto, sacarles partido. O, lo que es lo mismo, monetizarlas. Tanto es así que la mayoría de los directivos responsables de empresas y los emprendedores se preguntan sí, quizá, sería conveniente incorporar estrategias en estas plataformas que generen ingresos antes de que lo haga la competencia. La pregunta es ¿cómo?

Smartphone Nation will transform the way you – and your children – understand your devices and how they affect you. In this practical, agenda-setting book, Professor Kaitlyn Regehr – one of the world’s foremost experts on digital literacy – sets out how you can keep the advantages of the internet whilst identifying often hidden dangers and stepping away when you’re over-reliant.

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

No matter what level you're at right now, apply the tools in this book and your show absolutely will get better. From idea generation tools to interview tips to an easy way to be your own content coach, veteran radio broadcaster, podcaster and TV host Neil Hedley guides you through some of the methods he uses with coaching partners from around the world to take their shows to the next steps toward success.

Get the inside scoop on how to launch digital products that are profitable and effective by reading "How to Launch Digital Products: For Maximum Profit by Leveraging Social Media Marketing for Influencers." This thorough tutorial provides a step-by-step method for leveraging social media to create, market, and sell digital products.

Don't waste your time trying to figure out Facebook on your own. Do what the pros do to dominate: learn the best strategies that are proven to work. In this audiobook, you will discover an incredible array of techniques to easily increase your effectiveness with one of the most lucrative business tools in the world!

While it may appear innocuous with its innocent bluebird as an icon, Twitter is a social media powerhouse with the potential to place your ideas and products in front of millions of people. Learn just how easy it is to master Twitter, gain followers, and make money.

La historia definitiva de cómo una revolucionaria herramienta de información se convirtió en el mayor desastre empresarial del sigloKurt Wagner se adentra en la fascinante historia de la empresa que revolucionó los medios de comunicación a escala global. Un extraordinario reportaje que parte desde sus orígenes hasta la brutal batalla legal y financiera que protagonizó Elon Musk por hacerse con la compañía.

Have you ever had an Instagram message from Hollywood A-lister Keanu Reeves? Have you ever replied and continued the conversation with Keanu Reeves, where through broken English, he tells you he's on the movie set of John Wick 4 and he needs you to do him a favor? "Instascam: Inside the Murky World of Instagram Scammers" is a gripping exposé that unveils the sinister tactics of Instagram scammers whilst also being a hilarious laugh out loud audiobook.

In Revolutionary Algorithms, Torey Akers approaches TikTok with a deep understanding of the app, as both a prolific creator and consumer of its content. In these essays, she interrogates how the TikTok ban and the multiple genocides happening around the world are deeply intertwined; how the app can empower creators, amplify social movements, and document abuses of power. She addresses the good, bad, and sometimes uncanny parts of maneuvering and communicating in a digital space.