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Conocer y descifrar al cliente es uno de los desafíos clásicos del marketing. No obstante, las tecnologías digitales y, más recientemente, la Inteligencia Artificial, han cambiado por completo la manera de construir, interpretar y aprovechar la información que recolectamos. ¿Quiénes son esas personas que queremos que adquieran los productos o servicios que ofrecemos? ¿Cómo se comportan y toman decisiones? ¿De qué manera podemos cautivarlos y ganar su fidelidad?

What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price.

A lo largo de los años, he compartido algunos métodos de persuasión para usar en relaciones íntimas y románticas. Un ejemplo podría ser este: he escrito cosas sobre los efectos influyentes del tacto en una cita o compañero. Otros libros también han explorado los impactos convincentes de hacer pequeñas solicitudes antes de solicitar una cita.

CEO-Led Sales outlines The Right Model to revolutionise your sales process and dramatically improve your confidence in the predictability of your sales numbers. This has to start from the top with you, the CEO.

Sales is an act of pure creativity. To be successful in sales, it requires a host of admirable qualities: pluck, drive, determination, and closing skills. The list goes on. In this audiobook, I will attempt to capture the lessons I have learned over the past 50 years.

If you have been led to the sales profession but don't know where to start or who to turn to, Pitching Sales! is more than just a beginner's guide; it is a literary mentorship for all new professionals entering a career in sales.

The Best Seller is written through the eyes of a young professional stumbling in her sales career. Along the way, she meets several mentors who help to change her perspective and teach her that influence is not dependent on "who you know", it's about "who knows you and trusts you".

I came to deeply understand that telling and listening to stories is where real learning takes place. So, I set about making a story-form sales training audiobook that was built on the values learned working in a family business in a very small town. I have always enjoyed the art of selling, the people I have met, and the lives I have enriched by making damn sure the people got what they need, not what I needed them to have.

Sales are the singular most important growth factor for any business; the ones who can master sales are often the ones with greater advantages and a fast track to building wealth. Many attempts have been made to break down the art of selling, but perhaps the missing link lies in recognizing that selling is also a science. There is a proven systematic method that guarantees a sale and scales your chances of success. Therefore, being a salesperson is not limited to only the extroverted, but everyone with an interest can learn the sales cycle.

After listening to Ignite Your Sales Strategy: A Field Guide to Accelerating Your Pipeline, you’ll be able to think and act strategically, construct a seamless sales pipeline process, understand your customers’ buying factors for each unique sale, proactively manage the key influencers, navigate the competitive landscape, and assess the true value of your solution.

If your growth depends on attracting and retaining the right kind of people, this little book is for you. The Ideal Client Experience will literally save your business. It will create stable customer growth. It will increase retention of clients and team members. It will make you happy. Why? Because you love your people and you never want to drop the ball again.

Das Praxishandbuch mit allem, was Sie für erfolgreiche Verhandlungen und Verkaufsgespräche wissen müssen. Wir alle verhandeln jeden Tag, privat und beruflich: Ob wir mit der Familie besprechen, wohin wir in unserem nächsten Urlaub fahren, abstimmen, wer welche Aufgaben im Haushalt übernimmt, im Job eine Gehaltserhöhung durchsetzen wollen oder oder oder... Gleich in welcher Situation Sie sich auch befinden: Sie erfahren in diesem Buch, wie Sie sich in Verhandlungs- und Verkaufssituationen am besten verhalten, um die beste Lösung zu erzielen.

La vida es una venta constante llena de compradores insatisfechos... ¡este libro le dirá cómo satisfacerlos!

You’ve launched your first product on Amazon—or second, or third—and you’re planning another launch. Will it succeed? What if it fails? You need a strategy to improve the odds of success, but growing an Amazon business can be overwhelming.

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

Selecionados entre os melhores da Harvard Business Review, estes 10 artigos são fundamentais para você alcançar o sucesso em um mundo em que os clientes estão cada vez mais bem informados e exigentes. Incluindo autores consagrados como Philip Kotler e trazendo diversos exemplos da vida real, este livro apresenta um panorama abrangente sobre o gerenciamento de vendas no mundo atual.

If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.

Convert Your Conversation™ Sales Bible: 7 Bulletproof Steps to Winning Clients is the only sales skills book amongst sales books best sellers that will show you how to win clients fast using a new simplified approach with your prospects!

The Soul of the Deal effortlessly teaches unconventional transactional strategies that are radically changing the approach of business buyers and sellers, investors, CEOs, and entrepreneurs. Their origin? Selling encyclopedias door-to-door, following the Grateful Dead for a lifetime, and closing 400+ successful deals.

Most people give up way too early in the sales process--either due to a lack of time or because they don't want to be perceived as pushy or unprofessional. This results in a lower percentage of people saying "yes" to what a salesperson is offering. If you are in the business of selling a physical or digital product or a service, the first step in improving your technique is to learn the art of pleasant persistence. There's no better way to increase sales and help more people enjoy the benefits of what you have to offer!