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Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.

Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.

Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.

Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the go-viral hashtags, has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it.

The Forecaster Method is the proven system to accurately evaluate, forecast, and scale your digital marketing. Learn the secret method used by digital masterminds to market (and grow) multi-million dollar businesses without wasting a penny. With The Forecaster Method, you'll be able to cut your marketing budget, while simultaneously improving results and reinvesting in the areas that matter.

10 Ways to Produce a Promotional or Informational Video More Effectively describes different ways to effectively produce a promotional or informational video to grow your business. It suggests ways to set up the video using a script, use the best lighting, dress appropriately, rehearse, and other tips. The book is targeted to authors, consultants, and small business owners. The book is formatted like a journal, so listeners can write down their ideas for what to do after reading each tip.

10 Ways to Find and Work with a Virtual Assistant describes how to find a virtual assistant and the many different tasks they can do. These include doing online reserarch, marketing, social media, publicity, and administrative tasks. The book is targeted to authors, consultants, and small business owners. The book is formatted like a journal, so listeners can write down their ideas for what to do after listening to each tip.The book is part of a 10 tips series, in which each book features 10 tips and techniques for becoming more successful in different ways.

10 Ways to Promote Your Book, Product, or Service describes different ways to create a successful promotion and write down your plans for what to do. These methods range from putting on special events and creating a regular newsletter and blog to speaking to local groups and creating webinars.

What was the name of the first maple flavor instant oatmeal cereal? What brand is the oldest major soft drink in America? What do the “m’s” in M&Ms stand for?Who was the Barbie doll named after? The answers to these burning questions - and many more - can be found in this audiobook. This remarkable audiobook features fascinating stories of 156 best and worst brands of the Boomer era.

10 Ways to Use Speaking to Get Clients and Make Sales describes different ways to create and promote different types of speaking programs, from doing local talks and keynote speeches to creating audio and video recording of talks and getting paid. The book is targeted at authors, consultants, and small business owners. 

"Hottest. Coolest. Biggest. Newest." These are the buzzwords that shaped "Yell and Sell" ad campaigns of the 21st century. But now the game has changed. Today's modern consumers are fed up with the advertising gimmicks of the past. They are longing for deeper, more authentic connections with brands. These audiences are seeking brands with a higher purpose in the world. Brands that actually make a difference.

Whether you are just starting or established your business 10 years ago, you will be able to grow your business with Facebook. If you haven’t created your Facebook business page, this is your first step. From there, you can create advertisements following your schedule and budget. By paying attention to your customers’ needs and wants, you will be able to develop some of the most engaging advertisements for your target audience.

How does advertising work? Does it have to attract conscious attention in order to transmit a unique selling proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous or maybe, something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses, and all are dangerous, if they are taken too literally as the truth.

A departure from what we have known and adhered to for the past 200 years. Loyalty and Sacrifice are inseparable. In the case of war, heroes, and employees, Sacrifice is well recognized and celebrated. In the case of customers, the question is: Are customers capable of Sacrifice? We have crossed the threshold of AI nudging human behavior. Only if basic definitions are precise, can advanced algorithms be useful for worthwhile human development. Loyalty and Sacrifice are inseparable.

Personal brаnd marketing, or brаnding, bаѕiсаllу refers to thе рrосеѕѕ uѕеd bу entrepreneurs аѕ a mеаnѕ оf соnvеуing thеir message tо potential сliеntѕ. Thiѕ mеѕѕаgе inсludеѕ thе values оf thеir buѕinеѕѕ, whаt they ѕtаnd fоr, what thеу'rе capable оf dоing, аnd thеir trасk rесоrd. Understanding thе imроrtаnt key factors whеn it comes tо building уоur brаnd is imроrtаnt if you really wаnt things to wоrk. 

Consider anybody you know and record the substantial qualities that make that individual interesting to you and unmistakably separate to different individuals you know. Similarly, a brand, for example, Coke or Persil, may have a physical size, shading, and weight. In humans, too, there are noticeable qualities like attire, hair shading, stature, construct, and so on. Then, consider the components of the individual that are, maybe, not as easily obvious. This might be their attitude, character, understanding, and comical inclination - you get the idea.

1.17 billion people use Google search. (Yes, a billion with B). 63 percent of them said they’d click on a Google ad. Businesses make an average of $2 in revenue for every $1 they spend on AdWords (Despite the fact that 99 percent of them don’t know how to advertise properly). If you are serious about advertising online and you’re looking for an affordable way to put your product or service in front of millions of highly-targeted prospects, Adwords is the way to do it. And this audiobook is the place to start.

It often takes only a tweak or a very small amendment which will make the greatest of changes to your business. This change can then make all the difference between your business just ticking along or have a large increase in your online sales activity. So, this is a collection of 50 top marketing and business tips and hacks from top marketing experts from around the world which are tried and tested with a view to improving your business sales.

10 Keys for Creating a Successful Video Campaign describes how you create short videos in minutes on your phone and conduct a low-cost campaign to increase your credibility, better connect with your audience, and build awareness and trust. It includes tips on deciding on your niche and target audience, offering benefits to this audience, creating different types of videos, and more.

Stop wasting money, sending traffic to a webpage that doesn't convert. Stop paying an expensive copywriter who may or may not have any idea what they're doing. Stop staring at a blank screen, frustrated and clueless when it comes to writing your own sales pages. My name's Nathan Fraser and I'm a direct response copywriter and internet marketer. As more and more business moves to the internet, it means I'm also writing a lot more sales pages. Over the years, I've developed a formula for laying out sales pages that seems to work every time.