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Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

¿Sabías que entre el 70 y el 90 porciento de las startups fracasan? Si eres un empresario y no quieres formar parte de las estadísticas, entonces este audiolibro es para ti. La solución radica en comprender cómo aplicar las reglas que los comerciantes profesionales han empleado durante generaciones. Necesitas un medio a través del cual transmitir el valor de tu producto a la gente. Lleno de ejemplos del mundo real y consejos prácticos, este audiolibro es perfecto para las nuevas startups o aquellas existentes que desean aumentar su base de clientes.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Imagine knowing how the human mind works, having the power to influence and motivate people at will to buy your products and services. What would that be worth to you? As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect you target. I'll reveal 47 ways you can use psychological tactics to induce people to pull out their credit cards and buy from you.

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.

Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. In Digital Marketing for Business 2023, the author distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.

With over twenty years of personal experience in sales training, operations, and sales leadership, Richard Harris is ready to help you do just that. The Seller’s Journey is your guidebook to Richard’s N.E.A.T Selling philosophy, methodology, and process. By bringing together his thirteen sales tactics with insights from psychology and his own life, Harris provides you with a sales compass that helps to orient you on your own journey and bring your own authentic self to the process.

Ready to transform your financial future and embrace the freedom of passive income? "Affiliate Marketing Mastery: The Ultimate Guide to Generating Wealth Online" is your key to financial independence through affiliate marketing. This practical guide reveals strategies used by successful affiliate marketers to create a steady income from home. Perfect for beginners and experienced marketers alike, it offers actionable steps, insider tips, and motivation to succeed.

Are you unsure about how to use social media marketing for your business? Do you want to know how to use social media marketing and advertising to boost your sales and bottom line? Then you have discovered the right book. In this book, you are going to learn social media marketing for beginners.

Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.

High-impact strategies to equip every business owner to reach the right people at the right time with the right message. How do you navigate the digital media landscape? What does your customer need from your website, and does your platform deliver? Which technology choices match your budget and your unique needs? Do your digital ads actually work? In the rapidly evolving world of digital marketing, understanding the answers to these questions can mean the difference between success or failure.

The fundamental goal of any company is to increase the value of the business for shareholders. Whether you want to get a great response to a newspaper or magazine ad, a direct sales letter or a website, you need to be clear about the following basic fact: "What is it that makes your business stand out?" An important and frequently used marketing communication tool is the sales letter. It can build your customer base and increase your sales.

The time is ripe for small and medium businesses to step out of their confines and start thinking big. You, as a business-owner, must get your products or services before the public. A head-turning advertisement can someday turn your business from a corner store to a giant corporation. Where do you start? The digital marketplace is the future for advertising your business. You can measure your performance easily with the help of paid and unpaid tools.

Once in a while, a new platform is born, and a small number of people who harness its power are able to build the biggest brands of their time. You can be next. With over 800 million users and growing, TikTok is quickly becoming the most popular social media platform, leading influencers, brands and average joe’s to wonder “How can I use TikTok to grow my following”? We get it, tackling a new social media platform is a big challenge; but with great challenges come great opportunities, you just have to know how to do it.

Filled with thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. 

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

Whether your business is large or small, global or local, this new edition of Branding for Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.