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Every organization, whether in healthcare or beyond, relies on key referral sources or centers of influence to grow and thrive. How can you ensure these vital connections are actively driving potential customers or clients your way? Systematic referral source marketing is your untapped advantage.

Life sciences companies deliver the most innovative, life changing products in the world. Period. And yet, when it comes to delivering impactful experiences built around patients and healthcare professionals that leverage omnichannel capabilities to commercialize these therapies, our industry struggles to transform (to put it diplomatically). Why? It's because we never took the time to properly educate ourselves on the basic building blocks of omnichannel capabilities and advanced concepts on customer-driven experiences that address stakeholder needs.

Growing up in a New Jersey factory town in the 1980s, Daisy Hernández believed that her aunt had become deathly ill from eating an apple. No one in her family, in either the United States or Colombia, spoke of infectious diseases, and even into her 30s, she only knew that her aunt had died of a rare illness called Chagas. But as Hernández dug deeper, she discovered that Chagas - or the kissing bug disease - is more prevalent in the United States than the Zika virus.

From medical expert Leana Wen, MD, Lifelines is an insider's account of public health and its crucial role - from opioid addiction to global pandemic - and an inspiring story of her journey from struggling immigrant to being one of Time’s 100 Most Influential People.

Before Bill Gates became an expert on climate science, he was known as one of the few who studied pandemics—how they start, how they spread, how they can be controlled. He warned us years ago in a now-famous TED Talk of their arrival in our future. The future, of course, is now, and now is when we have to plan against a next one. How to Prevent the Next Pandemic is a clear and upbeat plan of what every country, every government leader and every individual can do in order to help prevent another pandemic.

Cancer strikes fear in people’s hearts around globe. So the appearance of a vaccine to prevent cancer - as we are assured the human papillomavirus (HPV) vaccine will - seemed like a game-changer. Since 2006, over 80 countries have approved the vaccine, with glowing endorsements from the world’s foremost medical authorities. Bringing in over $2.5 billion in annual sales, the HPV vaccine is a pharmaceutical juggernaut. Yet scandal now engulfs it worldwide. The HPV Vaccine on Trial is a shocking tale, chronicling the global efforts to sell and compel this alleged miracle.

The 2015 winner of the Brown Democracy Medal, Joan C. Tronto, argues in Who Cares? that we need to rethink American democracy, as well as our own fundamental values and commitments, from a caring perspective. Asserting that Americans are facing a "caring deficit" - that there are simply too many demands on our time to care adequately for children, elderly people, and ourselves - she asks us to reconsider how we allocate care responsibilities.

In a world where the practice of medicine is constantly evolving, Physician Reborn offers a lifeline to healthcare professionals seeking clarity, resilience, and fulfillment in their careers. Through a compelling narrative and practical insights, this book serves as a guiding light through the complexities of modern healthcare.

Is your healthcare organization spending too much time on strategy—with too little to show for it? If you read (or listen to) nothing else on strategy, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones for healthcare professionals to help you catalyze your organization's strategy development and execution.

Seeds of Hope is an eye-opening memoir of self-discovery and entrepreneurship against a backdrop of the war on drugs, and a story of the transformative power of medical cannabis and its potential to revolutionize the healthcare industry. Written by Dr. Oludare Odumosu, MPH, PhD, the youngest and first black CEO of a publicly traded global medical cannabis biopharmaceutical company, this book takes listeners through his personal journey from “just say no” to becoming one of the leading voices in the global cannabinoid space today.

Part biography and part clear-eyed examination of a healthcare system in crisis, Hospital, Heal Thyself tells the story of enigmatic healthcare visionary Eugene Litvak, whose research and strategies have already been implemented at many top twelve-ranked hospitals to save hundreds of millions of dollars and countless thousands of patient lives. While US healthcare costs continue to skyrocket, Litvak's program described in this book offers tested, effective methods to trim those costs while simultaneously improving patient outcomes.

Psychiatrist Dr Mark Cross has spent most of his adult life working in the mental health system. He also suffers from anxiety, as do three out of four Australians at some point in their lives, so he knows first-hand the challenges, successes and failures facing consumers, patients and professionals. What he has discovered is that while Australia’s physical health system is world-renowned, its mental health system falls miserably short.

This is a historical, nonfiction, true story and addresses necessary changes that must be implemented, maintained, and enforced in worldwide healthcare provider professional training programs and hospitals. The book exposes abuses and enslavement policies and attitudes in health care training programs and hospital administrations worldwide and offers simple and genius remedies to eradicate these deleterious policies and slave owner attitudes of hospital administrators.

Discover the complex intersection of medicine, law, and public health in a global context with this indispensable work. Ideal for healthcare professionals, jurists, regulators, and academics seeking a deep and up-to-date understanding of the legal and ethical challenges in medical practice. This book offers a comprehensive analysis of civil, criminal, and ethical responsibility in medicine, exploring how different jurisdictions worldwide address these challenges.

Medicare is one of the biggest decisions you'll make as you move towards retirement. There's no question, though, that it can be really, REALLY confusing. That's where author Matt Feret comes in. His goal is to provide Medicare Advantage PPO, HMO, Medicare Supplement plans, Medicare Part D, Medicare Part A and Medicare Part B insurance advice, and an industry insider's expert perspective that will save you time and money.

Embark on a journey into the intricate world of medical billing and coding with "Medical Billing Essentials: A Beginner's Guide." This comprehensive book provides a step-by-step approach to mastering the fundamentals of healthcare finance, catering to beginners and seasoned professionals alike. Whether you're a student taking your first steps into the healthcare industry or a seasoned healthcare professional looking to broaden your skill set, this guide offers a solid foundation in medical billing and coding principles.

In Unavoidably Unsafe, Dr. Edward Geehr and Dr. Jeffrey Barke confront the prevailing beliefs surrounding childhood vaccines with unflinching scrutiny and bold insight. As seasoned physicians, they acknowledge the revered status vaccines hold in modern medicine while bravely questioning their safety and efficacy.

Navigating the complexities of the American healthcare system can be a daunting task for any medical professional, but it presents unique challenges for foreign medical graduates. "Guide to the American Healthcare System for the Foreign Medical Graduate" is an essential resource designed to demystify these challenges and provide a comprehensive roadmap to success.

Consumer protection advocate Ralph Nader praised Solved! Curing Your Medical Insurance Problems: “Who hasn’t been bewildered and outraged by lengthy, inscrutable medical bills and the tricky ways of the health insurers? …. Learn what to watch out for in this volume by authors who know the inside ways of sellers who try to take you to the cleaners.” Some say, “You get what you pay for.” If only this were true! Too often, consumers find themselves paying much more than they expected, getting much less than they bargained for. Medical care is no exception.

Dr. Peter Patterson understands that using antibiotics “just in case” is ingrained in our culture. Everyone, from health care professionals to patients and their advocates, shares the blame—but we cannot afford to let the practice continue. Becoming Good Stewards of Antibiotics is a call to action to restore and preserve antibiotic effectiveness.