検索キーワード： 著者 "Robert" すべてのカテゴリー

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Kuplink, kuplank, kuplunk! Sal and her mother are picking blueberries to can for the winter. But when Sal wanders to the other side of Blueberry Hill, she discovers a mama bear preparing for her own long winter. Meanwhile Sal's mother is being followed by a small bear with a big appetite for berries! Will each mother go home with the right little one?

Every organization is plagued by destructive friction. Yet some forms of friction are incredibly useful, and leaders who attempt to improve workplace efficiency often make things even worse. Drawing from seven years of hands-on research, The Friction Project by bestselling authors Robert I. Sutton and Huggy Rao teaches readers how to become “friction fixers.”

Following the Western Allies' overwhelming victory on D-Day, Churchill, Roosevelt and Stalin are all prepared to shape the future, and Operation Market Garden is Britain's attempt to beat the Russians to Berlin and be the first to help craft the new world order. With 10,000 men dropped into Arnhem and another 20,000 in Grave, the British are set to secure the area and declare victory. However, Dutch resistance hero Christian Lindemans has other plans. Lindemans is determined to help the Germans gain the lead in the war and begins to dismantle the operation from within.

In Becoming Fluent, Richard Roberts and Roger Kreuz draw on insights from psychology and cognitive science to show that adults can master a foreign language if they bring to bear the skills and knowledge they have honed over a lifetime. Adults shouldn't try to learn as children do, they should learn like adults. Roberts and Kreuz report evidence that adults can learn new languages even more easily than children.

Welcome to "Self-Sufficient Garden: The Art of Self-Sufficient Gardening." Are you ready to embark on a journey of sustainability, self-reliance, and flavorful, homegrown goodness? This audiobook is your passport to becoming the master of your own food supply, right from your garden. Unlock the secrets of self-sufficiency in gardening.

For the first time in history, chronic diseases like diabetes, hypertension, and obesity plague our population on a global scale. From a seasoned physician, this paradigm-shifting book comprehensively explains the linked cause of chronic diseases and exposes the misconceptions prevalent in modern medicine. In Lies I Taught in Medical School, Robert Lufkin, MD, explains that metabolic dysfunction is the common underlying cause of most chronic diseases that has been overlooked for decades, providing the tools needed to prevent and reverse them in ourselves.

Farmer In The Sky is a 1953 science fiction novel by Robert A. Heinlein about a teenage boy who emigrates with his family to Jupiter's moon Ganymede, which is in the process of being terraformed. A condensed version of the novel was published in serial form in 1950 in Boys' Life magazine (August, September, October, November), under the title "Satellite Scout".

Like it or not, your every move is being watched and analyzed. Consumers' identities are being stolen, and a person's every step is being tracked and stored. What once might have been dismissed as paranoia is now a hard truth, and privacy is a luxury few can afford or understand. In this explosive yet practical book, Kevin Mitnick illustrates what is happening without your knowledge - and he teaches you "the art of invisibility".

As the days grow shorter and the temperature drops, Halloween approaches. Come, brave listener, pull up a chair, and spend some time with master storyteller Stephen Fry as he tells us some of his favourite ghost stories of all time, in truly terrifying spatial audio. From the headless horseman of Sleepy Hollow to the tortured spirits of M.R. James, from Edgar Allan Poe’s terrifying tale of a doppelganger to Charlotte Riddell’s Open Door that should definitely stay shut, join Stephen as he tells you some truly terrifying tales.

What makes a life fulfilling and meaningful? The simple but surprising answer is: relationships. The stronger our relationships, the more likely we are to live happy, satisfying, and overall healthier lives. In fact, the Harvard Study of Adult Development reveals that the strength of our connections with others can predict the health of both our bodies and our brains as we go through life.

Treasure Island is a timeless classic of adventure and piracy, following the young Jim Hawkins as he embarks on a thrilling quest for buried treasure. Along the way, Jim encounters a cast of unforgettable characters, including the enigmatic Long John Silver, a one-legged pirate with his own mysterious agenda. The story is filled with excitement, danger, and the spirit of adventure as Jim navigates treacherous seas, mutiny, and a battle for the ultimate pirate prize.

Robert Sapolsky’s Behave, his now classic account of why humans do good and why they do bad, pointed toward an unsettling conclusion: We may not grasp the precise marriage of nature and nurture that creates the physics and chemistry at the base of human behavior, but that doesn’t mean it doesn’t exist. Now, in Determined, Sapolsky takes his argument all the way, mounting a brilliant (and in his inimitable way, delightful) full-frontal assault on the pleasant fantasy that there is some separate self telling our biology what to do.

Shelby Foxworth lost her husband. Then she lost her illusions.... The man who took her from Tennessee to an exclusive Philadelphia suburb left her in crippling debt. He was an adulterer and a liar, and when Shelby tracks down his safe-deposit box, she finds multiple IDs. The man she loved wasn't just dead. He never really existed.

Moiraine Damodred arrives in Emond’s Field on a quest to find the one prophesized to stand against The Dark One, a malicious entity sowing the seeds of chaos and destruction. When a vicious band of half men, half beasts invade the village seeking their master’s enemy, Moiraine persuades Rand al’Thor and his friends to leave their home and enter a larger unimaginable world filled with dangers waiting in the shadows and in the light.

While researching the toxic and addictive properties of sugar for Fat Chance, Robert Lustig made an alarming discovery - our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the "reward" neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the "contentment" neurotransmitter that tells our brains we don't need any more; yet its deficiency leads to depression.

In 1958, a successful businessman named Robert Monroe began to have experiences that drastically altered his life. Unpredictably, and without his willing it, Monroe found himself leaving his physical body to travel via a "second body" to locales far removed from the physical and spiritual realities of his life. He was inhabiting a place unbounded by life or death. Out of the Body and Far Journeys.

This is the story of the rise to national power of a desperately poor young man from the Texas Hill Country. The Path to Power reveals in extraordinary detail the genesis of the almost superhuman drive, energy, and ambition that set LBJ apart. It follows him from the Hill Country to New Deal Washington, from his boyhood through the years of the Depression to his debut as Congressman, his heartbreaking defeat in his first race for the Senate, and his attainment, nonetheless, at age 31, of the national power for which he hungered.

What if a company did everything in its power to create a culture in which everyone could overcome their own internal barriers to change and use errors and vulnerabilities as prime opportunities for personal and company growth? Robert Kegan and Lisa Laskow Lahey have found and studied such companies - deliberately developmental organizations. A DDO is organized around the conviction that organizations will best prosper when they are more deeply aligned with people's strongest motive, which is to grow.

In this eye-opening companion to seasons 2 and 3 of Netflix’s acclaimed series The Crown, renowned biographer - and the show’s historical consultant - Robert Lacey takes us through the real history that inspired the drama. Covering two tumultuous decades in the reign of Queen Elizabeth II, Lacey looks at the key social, political, and personal moments and their effects - not only on the royal family but also on the world around them.