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As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

Dominic Salt and his three children are caretakers of Shearwater, a tiny island not far from Antarctica. Home to the world’s largest seed bank, Shearwater was once full of researchers, but with sea levels rising, the Salts are now its final inhabitants. Until, during the worst storm the island has ever seen, a woman mysteriously washes ashore.

Kai: the bad boy I broke my rules for, who stomped all over my heart—twice. He’s arrogant, annoying, and, worst of all, he doesn’t even remember what he did to me. He’s also my new presentation partner. I want nothing to do with him, but the more time we spend together, the more I realize he’s not the monster I’ve made him out to be. I want to keep hating him, but it’s hard when he’s made it his mission to get me to like him. As if things weren’t messed up enough, enter Mr. Wrong.

Troy: Of course I fell for a football jock. But Jackson and I are polar opposites. He's popular, confident, and as hot as hell in a tight T-shirt. Me? I'm just a scrawny, awkward nerd. Another point of difference: He's straight.

In The Courageous Classroom, community psychiatrist Dr. Janet Taylor and nationally acclaimed educator Jed Dearybury deliver a concise and insightful take on the culture of fear in schools around the country. You'll learn about the various ways fear is present in students and educators, practical tools and strategies for educators to cope with fear and anxiety in the classroom, the reality of racism, homophobia, and microaggressions and their impact on learning, and how to create a landscape of calm in your classroom.

The 20th century saw a remarkable upsurge of research on drugs, with major advances in the treatment of bacterial and viral infections, heart disease, stomach ulcers, cancer, and metal illnesses. These, along with the introduction of the oral contraceptive, have altered all of our lives. There has also been an increase in the recreational use and abuse of drugs in the Western world. This Very Short Introduction, in its second edition, gives a nontechnical account of how drugs work in the body.

The ancient Egyptians are an enduring source of fascination - mummies and pyramids, curses, and rituals have captured the imagination of generations. We all have a mental picture of ancient Egypt, but is it the right one? How much do we really know about this great civilization? This second edition of Ancient Egypt: A Very Short Introduction explores the history and culture of pharaonic Egypt, including ideas about Egyptian kingship, ancient Egyptian writing systems, and the history of Egyptology.

Condensed Chaos provides a practical introduction to Chaos Magic, one of the fastest growing areas of western occultism. Through it, you can change your circumstances, live according to a developing sense of personal responsibility, effect change around you, and stop living as a helpless cog in some clockwork universe. All acts of personal/collective liberation are magical acts. Magic leads us into exhilaration and ecstasy; into insight and understanding; into changing ourselves and the world in which we participate.

Emotions are complex mental states that resist reduction. They are visceral reactions but also beliefs about the world. They are spontaneous outbursts but also culturally learned performances. And just as our emotions in any given moment display this complex structure, so their history is plural rather than singular. The history of emotions is where the history of ideas meets the history of the body, and where the history of subjectivity meets social and cultural history.

The volume gathers together fifty-five stories, from "Armistice" (1940) to "Alma Redeemed" (1984), and including the immortal stories from The Magic Barrel and the vivid depictions of the unforgettable Fidelman. It is a varied and generous collection of great examples of the modern short story, which Malamud perfected, and an ideal introduction to the work of this great American writer.

Since 2012 the energy on our planet has changed considerably, and we are now in a transitional period into a new Golden Age. The Archangels are offering new high-frequency information to assist you on your journey. Diana Cooper and Tim Whild guide you through six powerful visualizations to raise your energy and ascend your frequency to the fifth dimension and beyond. You will learn to anchor your 12 fifth-dimensional chakras and your fifth-dimensional merkabah.

Lyla Wilder is done being the shy, chemistry nerd extraordinaire. While every other college student is out having fun, Lyla is studying. With her cat. Well, she's played it "safe" quite enough, thank you. So she creates a "College Bucket List" - with item #7 being a night of uninhibited, mind-blowing sex....

Though Anderson Cooper has always considered himself close to his mother, his intensely busy career as a journalist for CNN and CBS affords him little time to spend with her. After she suffers a brief but serious illness at the age of ninety-one, they resolve to change their relationship by beginning a yearlong conversation unlike any they have ever had before. The result is a correspondence of surprising honesty and depth in which they discuss their lives, the things that matter to them, and what they still want to learn about each other.

An adorable five-week-old rescue kitten slowly learns to trust the woman who saved her. An obsessive cat teaches himself to play fetch and demands it morning and night from his hapless mom - whether she's working, sleeping, eating, bathing, or trying to enjoy some "alone time" with her husband. And Homer, the blind wonder cat himself, returns triumphant in a new story about life and love after worldwide fame.

As the craziest year of her life comes to a close, Kitten finds herself on the brink of a new journey. Motherhood. That's right, there's new life coming to the Ivaskov pack. Since meeting her mates, Kitten's world has been a roller-coaster of ups and downs and everything in between. With a new baby on the way, Kitten and the guys take time to figure out their relationships and what it means to be family. Well...sort of. There's also a war going on, more secrets than any wolf should have to handle.

The Victorian period may have come to an end over 120 years ago, but the Victorians continue to be a vital presence in the modern world. Contemporary Britain is still in large part Victorian in its transport networks, sewage systems, streets, and houses. Victorian cultural legacies, especially in art, science, and literature, are still celebrated. Much mythologized, inexhaustibly controversial, the Victorians are an inescapable reference point for understanding the modern histories not just of Britain and its empire, but of the world.

Generative AI is the hottest topic in tech. This practical book teaches machine learning engineers and data scientists how to use TensorFlow and Keras to create impressive generative deep learning models from scratch, including variational autoencoders (VAEs), generative adversarial networks (GANs), Transformers, normalizing flows, energy-based models, and denoising diffusion models.

Becky and Jamie are an ordinary hard-working couple trapped in the daily grind, dreaming of an easier life. On one of their rare vacations, they meet Phil and Mel, a wealthy couple who seem to have it all—they're fun, well-traveled, and very generous with their money. But they are also very, very dangerous. Phil and Mel are not who they say they are, and this is no random vacation friendship.

What defines a modern short story is much more than a question of length. Despite the efforts of early pioneers like Edgar Allan Poe, the genre was originally synonymous with the anecdote or tale and seen more as entertainment than art. However it has become far more than that, and this Very Short Introduction considers afresh the form's ongoing innovations in plot construction, capacity for psychological insight, and ability to offer intensely concentrated perceptions.

In this short book, Roger Scruton presents an original and radical defense of human uniqueness. Confronting the views of evolutionary psychologists, utilitarian moralists, and philosophical materialists such as Richard Dawkins and Daniel Dennett, Scruton argues that human beings cannot be understood simply as biological objects.