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If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, best-selling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-10 times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel the mass media or awareness side. 

Developing and coaching the sales team by sitting in on their sales calls is one of the best ROI opportunities open to any organization, large or small. This book shows managers how to use these "ride-along" sessions - whether in-person or digital - to make the sales team more efficient and productive. 

Humans are hard-wired for collaboration, and new technologies of communication act as a super-amplifier of our natural collaborative mindset. This volume in the MIT Press Essential Knowledge series examines the emergence of a new kind of social collaboration enabled by networked technologies. This new collaborative society might be characterized as a series of services and startups that enable peer-to-peer exchanges and interactions though technology.

One secret can bury an entire family forever... Desmond is a man ill equipped for today's world. He is reclusive and unsocial, traits exacerbated by his domineering mother. As a result, Desmond is at his happiest when he's absolutely alone. During a birdwatching outing along the Devon coast, Desmond wanders into a cave. Inside, he finds something that appalls and terrifies him: a skeleton dressed in a nun's wimple.

Brodick McJames is an earl in name only. To secure his clan's future he needs an English wife. Mary Stanford, daughter of the Earl of Warwickshire, will suit perfectly. He's never met her, but what matter? She'll grace his bed eventually, and once she bears his child he need see her no more.Anne Copper looks just like her noble half-sister, but she was born illegitimate, and can never forget it. The best she can hope for is to stay a serving girl in her own father's house.

Why Shakespeare? What explains our continued fascination with his poems and plays? In Living with Shakespeare, Susannah Carson invites 40 actors, directors, scholars, and writers to reflect on why his work is still such a vital part of our culture.

Meet artist Rosemary Hall and follow her inevitable downfall brought by her lust for the famous Dorian Gray - a tale both familiar and new in this brilliant erotic mash-up of one of the world’s most beloved novels. With a mix of old fashioned Victorian debauchery and erotic 21st-century lust this cleverly sexed-up classic will leave you wanting more!

Arguing that North Korea is little more than a carefully constructed Chinese puppet state, the author looks into the heart of this "rogue nation" and finds the Chinese behind much of the terrorism and nuclear weapons manufacturing on the Korean peninsula.

In The Passionate Muse, Oatley, who is both a prize-winning novelist and a distinguished research psychologist, offers a hybrid book that alternates sections of an original short story, "One Another", with chapters that illuminate the psychology of emotion and fiction. Oatley not only provides insight into how people engage in stories, he also illuminates the value of emotion and the importance of stories for our psychological well-being. Indeed, he offers evidence that the more fiction we read, the better is our understandings of others.

Following the execution of the king in 1649, the new Commonwealth and then Oliver Cromwell set out to drive forward a puritan reformation of manners. They wanted to reform the church and its services, enforce the Sabbath, suppress Christmas, and spread the gospel. They sought to impose a stern moral discipline to regulate and reform sexual behaviour, drinking practices, language, dress, and leisure activities ranging from music and plays to football.

As Andrew Brown shows in Keeper of the Nuclear Conscience, Joseph Rotblat's life--from an impoverished childhood in war-torn Warsaw to an active old age that brought honors and public recognition, including the Nobel Peace Prize--is a compelling human story in itself. What gives it added significance is Rotblat's single-minded dedication to peaceful causes, particularly his pursuit of nuclear disarmament.

Sir Daniel Denton was NOT a nice man, and when his body is found in his study at Bywater Grange, shot through the back with his own pistol, no one sheds many tears. Scotland Yard Inspector Pinkey is sent to the country estate to investigate the crime, and quickly focuses his efforts on three suspects: the dead man's widow, Lady Adelaide Denton; his half-brother, Gerard Denton; and his secretary, Redwin, who'd recently been dismissed for "cooking" the accounts.

Visionary physicist Geoffrey West is a pioneer in the field of complexity science, the science of emergent systems and networks. The term complexity can be misleading, however, because what makes West's discoveries so beautiful is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities, and our businesses.

Cullen McJames will not have his honor sullied, certainly not by his clan's nemesis Laird Erik McQuade. So when McQuade tells the Court of Scotland that Cullen has stolen his daughter's virtue, Cullen steals the daughter instead. Since his brother wed a fetching lass, Cullen's been thinking he, too, needs a wife. A marriage could end the constant war between the clans. And looking on Bronwyn McQuade but once has put her in his dreams for a week.... But Bronwyn won't go quietly.

Geoffrey West's research centres on a quest to find unifying principles and patterns connecting everything, from cells and ecosystems to cities, social networks and businesses. Scale addresses big, urgent questions about global sustainability, population explosion, urbanization, ageing, cancer, human life spans and the increasing pace of life but also encourages us to question the world around us.

Hot on the heels of Gardner Dozois's acclaimed anthology The Book of Swords comes this companion volume devoted to magic. How could it be otherwise? For every Frodo, there is a Gandalf... and a Saruman. For every Dorothy, a Glinda... and a Wicked Witch of the West. What would Harry Potter be without Albus Dumbledore... and Severus Snape? Figures of wisdom and power, possessing arcane, often forbidden knowledge, wizards and sorcerers are shaped - or misshaped - by the potent magic they seek to wield.

Leif Erikson was born to be an explorer. His father, Erik the Red, had established the first European settlement in present-day Greenland, and although he didn't yet know it, Leif was destined to embark on an adventure of his own. The wise and striking Viking landed in the area known as Vinland almost five centuries before Christopher Columbus even set sail! "Leif the Lucky" and the other fierce, sea-fearing pirates were accomplished navigators who raided foreign lands for resources, hunted for their food, and passed down Old Norse myths from one generation to the next.

1242. On a dark night, travelers from across France cross paths at an inn and begin to tell stories of three children: William, an oblate on a mission from his monastery; Jacob, a Jewish boy who has fled his burning village; and Jeanne, a peasant girl who hides her prophetic visions. They are accompanied by Jeanne’s loyal greyhound, Gwenforte...recently brought back from the dead. As the narrator collects their tales, the story of these three unlikely allies begins to come together.

On his 12th birthday, Al Chaudhury receives a letter from his dead father. It directs him to the bunker of their old house, where Al finds a time machine (an ancient computer and a tin bucket). The letter also outlines a mission: travel back to 1984 and prevent the go-kart accident that will eventually take his father's life. But as Al soon discovers, whizzing back 30 years requires not only imagination and courage, but also lying to your mom, stealing a moped, and setting your school on fire - oh, and keeping your pet hamster safe.

When Berta Isla was a schoolgirl, she decided she would marry Tomás Nevinson - the dashing half-Spanish, half-English boy in her class with an extraordinary gift for languages. But when Tomás returns to Madrid from his studies at Oxford, he is a changed man. Unbeknownst to her, he has been approached by an agent from the British intelligence services, and he has unwittingly set in motion events that will derail forever the life they had planned.