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A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing....

In The Invisible Promise, Harry Beckwith applies his forty-plus years of advising businesses on every continent and his research in the last ten years to impart the proven guidance that businesses of all sizes desperately need....

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics...

Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith reveals some surprising, even startling, truths and discoveries about what motivates us....

Harry Beckwith, the author of Selling the Invisible, is back with a treasury of quick, practical, and entertaining strategies...

In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry - what he calls the "invisible touch".....