Chip Heath

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps....

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback....

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data - from best-selling business author Chip Heath....

Chip and Dan Heath explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our life and work....

The Power of Moments shows us how to be the author of richer experiences....

Chip and Dan Heath, the best-selling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions....

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick....

¿Cómo es posible que dos desconocidos entren en una sala y 45 minutos después ya sean amigos íntimos? ¿Por qué tenemos algunos recuerdos...

Making Numbers Count is a lively, practical, first-of-its-kind guide to turning cold clinical data into a memorable story....

In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking....