Summary

In this super fun episode of the FEEL GOOD Sales Podcast, I chat with the amazing Allison Wonders, a Speaker & Presentation Coach who’s worked with over 200 TEDx speakers! We talk all about how to "Delight & Deepen" your client relationships, but the real fun? Allison brought along her puppet, Cecil, who’s got some very old-school ideas about sales. We compare Cecil’s hard-sell, pressure tactics with today’s relationship-focused, client-first approach—and it was a load of laughs! If you're looking to add more heart (and a little humor) to your sales process while deepening connections with your clients, this episode is packed with insights you can put into action right away!

FEEL GOOD Sales Process Takeaways

D - Delight & Deepen: "It's all about giving more value than expected. When clients feel genuinely cared for, they keep coming back."

L - Leverage & Link: "Referrals and renewals are key to sustainable success. Build strong connections that lead to ongoing business."

G - Grow & Refine: "Sales isn't about sticking to one old method; it's about learning from your clients and refining your approach."

Links and Subscribe

If you loved hearing from Allison and Cecil, check out Allison’s website for more on her speaking and presentation coaching. She offers a free 30-minute consultation to help you find your voice and deliver impactful talks.

Don’t forget to join our FEEL GOOD Sales Facebook group for more conversations and resources to grow your business! Subscribe to the FEEL GOOD Sales Newsletter so you never miss an episode or update.

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Chapters

00:00 Introduction

01:29 Meet Alison Wonders and Cecil

04:38 Old School Sales Tactics vs. New Approaches

10:31 Customer-Centric Sales Philosophy

16:41 Embracing Technology in Sales

21:05 Cecil's Sales Process vs. Feel Good Sales Process

27:24 The Importance of Building Relationships

32:56 Finding Your Voice and Practicing Sales

37:11 Upcoming Events and Conclusion

Keywords

Sales process, old-school sales, customer relationships, referrals, renewals, nurturing clients, presentation coaching, TEDx speaker, ChatGPT, sales evolution, feel good sales, authenticity in sales