HBR Handbooks Series: Harvard Business Review Project Management Handbook
How to Launch, Lead, and Sponsor Successful Projects
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ナレーター:
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Christopher Douyard
このコンテンツについて
The one primer you need to launch, lead, and sponsor successful projects.
We're now living in the project economy. As the number of projects initiated in both the public and private sectors skyrockets, project management skills have become essential for all leaders and managers. But despite this project boom, the failure rate remains extremely high. Why? Leaders have too many projects and too little visibility into them, and they lack the project implementation competencies necessary to deliver their projects successfully. Project managers have the technical skills, but they often have trouble translating their hands-on know-how up to the leaders'-eye view. Worthy projects languish and fail to deliver benefits, starved of resources, while too much investment is made in projects with less merit or potential value. The HBR Project Management Handbook will help you bridge this gap.
In this comprehensive guide, project management expert Antonio Nieto-Rodriguez presents a simple and intuitive framework that will increase any project's likelihood of success. Packed with case studies from many industries worldwide, you'll learn to more effectively navigate through your organization's inventory of projects, programs, and strategic, and agile initiatives in order to better select which ones to push forward and which to kill, as well as how they should be prioritized and how you can ensure they're completed as planned. Timeless yet forward-looking, the advice in this book will help you and your organization thrive in the project-driven world.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2021 Harvard Business School Publishing Corporation (P)2021 Ascent Audioこちらもおすすめ
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ストーリー
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
著者: Philip Kotler, 、その他