With Peter Drucker's five essential questions and the help of five of today's thought leaders, this little book will challenge readers to take a close look at the very heart of their organizations and what drives them. A tool for self-assessment and transformation, answering these five questions will fundamentally change the way you work, helping you lead your organization to an exceptional level of performance.

Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.

How do some people bounce back with vigor from daily setbacks, professional crises, or even intense personal trauma? This collection of articles from HBR includes "How Resilience Works", by Diane Coutu; "Resilience for the Rest of Us", by Daniel Goleman; "How to Evaluate, Manage, and Strengthen Your Resilience", by David Kopans; "Find the Coaching in Criticism", by Sheila Heen and Douglas Stone; and much more.

It’s Robert Kiyosaki’s position that, “It is our educational system that causes the gap between the rich and everyone else.” He laid the foundation for many of his messages in the international best seller Rich Dad Poor Dad, the number one personal finance book of all time, and in Why the Rich Are Getting Richer, he makes his case.

This is an audio summary of Zero to One, a book containing hard-hitting set of standards for entrepreneurs, start-ups, and thought-leaders to carefully consider when building the “next big thing” of the future.

How organizations can deliver significant performance gains through strategic investment in marketing.

Most people think success comes from good luck or enormous talent, but many successful people achieve their accomplishments in a simpler way: through self-discipline. Brian Tracy knows this firsthand. He didn’t graduate from high school, and after working for a few years as a laborer, he realized he had limited skills and a limited future. But through the power of self-discipline, he changed his life.

Incremental improvement is no longer sufficient in helping organizations navigate the complexity, uncertainty, and volatility of today's world. In Change, authors John P. Kotter, Vanessa Akhtar, and Gaurav Gupta explore how to create non-linear, dramatic change in your organization. You'll discover the emerging science of change that teaches us about how to build organizations - from businesses to governments - that change and adapt rapidly.

This concise audiobook is based on Mr. Drucker's summary of The Effective Executive done at the request of Harvard Business Review and is now one of their best selling published works. This article is a perfect way to learn about the subject broadly in a short period of time. Unlike many articles of this kind, summarizing a book's contents, this article was written and crafted by the author himself.

Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.

Today's successful careers are not planned out in advance. They develop when people are prepared for opportunities because they have asked themselves the right questions and have rigorously assessed their unique characteristics. This article challenges listeners to take responsibility for managing their futures, both in and out of the office.

潜在記憶能力がグンと高まる！

ヨーロッパで広く使われている英語教授法『サジェストペディア』
を応用して作られた画期的音声教材。リラックスした状態で
マスターしたい部分を、繰り返し聞くだけ。リピートの必要はありません。
α波を引き出すBGMの使用で効果 は倍増！

※本商品は英語の単語集になります。

※本商品は「英検1級に必ず出る英単語922と英熟語597」(こう書房刊 宮野智靖著
ISBN:4-7696-0573-0 264頁 1,325円(税込))をオーディオ化したものです。

本オーディオブックを全部走りながらお聴きいただいたら、約 16 km、960 kcal 消費できます。

What if somebody told that your day-to-day conversations could immediately improve every relationship in your life? In this audiobook, you’ll discover one of the most valuable (yet surprisingly little-known) ways to sharpen your communication skills. Whatever kind of relationship you want to improve, this guide provides you with simple, practical, proven techniques for improving any kind of relationship in your life.

Based on a far-reaching study of thousands of individuals, Finding Flow contends that we often walk through our days unaware of and out of touch with our emotional lives. Our inattention makes us constantly bounce between two extremes: During much of the day, we live filled with the anxiety and pressures of our work and obligations, and during our leisure moments, we tend to live in passive boredom.

People who do amazing things in the world - developing a new cancer drug, creating award-winning ads, helping their communities - may seem to have all sorts of advantages. But they don’t have any more hours than the rest of us. Instead, they may be allocating their hours in interesting ways that the rest of us can learn from. In this workshop, time management expert Laura Vanderkam explains about how broadening our perspective on time will help us be more intentional with the hours we have, and shares the simple, practical steps your team can take to start making time work for them.

Finally, we are learning that simplicity equals sanity. We’re rebelling against technology that’s too complicated, DVD players with too many menus, and software accompanied by 75-megabyte “read me” manuals. The iPod’s clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that’s simple and easy to use, but also does all the complex things we might ever want it to do.

Almost everything we want in life involves other people. Whether you want a better social life, a promotion at work, or a good romantic relationship, it all depends on the way you communicate. Lack of communication skills is exactly what ruins most peoples’ lives. Luckily, "communicating" is not only simple and straightforward but also easy to master, even if you’re shy, introverted or have social anxiety. This book will guide you on how you can quickly move through conversations, and express yourself in a manner that is conducive to relationship-building and productivity.

This audiobook is about luck, or more precisely, how we perceive and deal with luck in life and business. It is already a landmark work, and its title has entered our vocabulary. In its second edition, Fooled by Randomness is now a cornerstone for anyone interested in random outcomes.

In Million Dollar Habits, Tracy teaches listeners how to develop the habits of successful men and women so they too can think more effectively, make better decisions, and ultimately double or triple their income. Listeners will learn how to organize their finances, increase health and vitality, sustain loving relationships, build financial independence, and take a leadership role to turn visions into reality.