
HBR's 10 Must Reads on Change Management (Including Featured Article "Leading Change," by John P. Kotter)
HBR's 10 Must Reads Series
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Audibleプレミアムプラン30日間無料体験
¥2,200 で購入
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ナレーター:
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Bernard Setaro Clark
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Susan Larkin
このコンテンツについて
Most company's change initiatives fail. Yours don't have to.
If you read (or listen to) nothing else on change management, listen to these ten articles (featuring "Leading Change," by John P. Kotter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization.
HBR's 10 Must Reads on Change Management will inspire you to: lead change through eight critical stages; establish a sense of urgency; overcome addiction to the status quo; mobilize commitment; silence naysayers; minimize the pain of change; concentrate resources; and motivate change when business is good.
This collection of bestselling articles includes: featured article "Leading Change: Why Transformation Efforts Fail" by John P. Kotter, "Change Through Persuasion," "Leading Change When Business Is Good: An Interview with Samuel J. Palmisano," "Radical Change, the Quiet Way," "Tipping Point Leadership," "A Survival Guide for Leaders," "The Real Reason People Won't Change," "Cracking the Code of Change," "The Hard Side of Change Management," and "Why Change Programs Don't Produce Change."
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2011 Harvard Business School Publishing Corporation (P)2022 Ascent Audioこちらもおすすめ
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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