Audible会員プラン登録で、12万以上の対象タイトルが聴き放題。
-
Marketing 6.0
- The Future Is Immersive
- ナレーター: Graham Rowat
- 再生時間: 5 時間 40 分
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
3か月無料
Audible会員プラン 無料体験
こちらもおすすめ
-
The McKinsey Way
- 著者: Ethan M. Rasiel
- ナレーター: Michael Butler Murray
- 再生時間: 4 時間 19 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.
著者: Ethan M. Rasiel
-
Marketing 5.0
- Technology for Humanity
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Steve Menasche
- 再生時間: 7 時間 8 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
著者: Philip Kotler, 、その他
-
The Presentation Secrets of Steve Jobs
- How to Be Insanely Great in Front of Any Audience
- 著者: Carmine Gallo
- ナレーター: Carmine Gallo
- 再生時間: 4 時間 17 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.
著者: Carmine Gallo
-
The Metaverse
- And How It Will Revolutionize Everything
- 著者: Matthew Ball
- ナレーター: Luis Moreno
- 再生時間: 13 時間 38 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
The term metaverse is suddenly everywhere, from debates over Fortnite to the pages of the New York Times to the speeches of Mark Zuckerberg, who proclaimed in June 2021 that “the overarching goal” of Facebook is to “bring the metaverse to life”. But what, exactly, is the metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is the successor to the mobile internet that has defined the last two decades.
著者: Matthew Ball
-
Kellogg on Marketing (3rd Edition)
- The Marketing Faculty of the Kellogg School of Management
- 著者: Alexander Chernev, Philip Kotler
- ナレーター: Tim Andres Pabon
- 再生時間: 17 時間 36 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.
著者: Alexander Chernev, 、その他
-
Data-Driven Marketing
- The 15 Metrics Everyone in Marketing Should Know
- 著者: Mark Jeffery
- ナレーター: Jim Meskemin
- 再生時間: 9 時間 35 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
How organizations can deliver significant performance gains through strategic investment in marketing.
著者: Mark Jeffery
-
The McKinsey Way
- 著者: Ethan M. Rasiel
- ナレーター: Michael Butler Murray
- 再生時間: 4 時間 19 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.
著者: Ethan M. Rasiel
-
Marketing 5.0
- Technology for Humanity
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Steve Menasche
- 再生時間: 7 時間 8 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
著者: Philip Kotler, 、その他
-
The Presentation Secrets of Steve Jobs
- How to Be Insanely Great in Front of Any Audience
- 著者: Carmine Gallo
- ナレーター: Carmine Gallo
- 再生時間: 4 時間 17 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.
著者: Carmine Gallo
-
The Metaverse
- And How It Will Revolutionize Everything
- 著者: Matthew Ball
- ナレーター: Luis Moreno
- 再生時間: 13 時間 38 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
The term metaverse is suddenly everywhere, from debates over Fortnite to the pages of the New York Times to the speeches of Mark Zuckerberg, who proclaimed in June 2021 that “the overarching goal” of Facebook is to “bring the metaverse to life”. But what, exactly, is the metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is the successor to the mobile internet that has defined the last two decades.
著者: Matthew Ball
-
Kellogg on Marketing (3rd Edition)
- The Marketing Faculty of the Kellogg School of Management
- 著者: Alexander Chernev, Philip Kotler
- ナレーター: Tim Andres Pabon
- 再生時間: 17 時間 36 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.
著者: Alexander Chernev, 、その他
-
Data-Driven Marketing
- The 15 Metrics Everyone in Marketing Should Know
- 著者: Mark Jeffery
- ナレーター: Jim Meskemin
- 再生時間: 9 時間 35 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
How organizations can deliver significant performance gains through strategic investment in marketing.
著者: Mark Jeffery
あらすじ・解説
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Listeners will learn about: the building blocks of metamarketing; Generation Z and Generation Alpha and the technologies they use daily; how to tap into metaverses and extended reality; and the potential obstacles and solutions for creating a more interactive and immersive experience.
Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.