Ryan outlines the 5 steps to creating the ultimate competitor comparison campaign to win new clients or steal them from your competitors.

He explores the different levels of aggressiveness in these campaigns and provides examples of brands that have successfully implemented them. He also shares tips on what to include in competitor comparison campaigns, such as comparing customer service, pricing, features, and leveraging negative reviews.

Ryan concludes by discussing various marketing strategies on how and where to find your competitor's customers and how to promote these campaigns, including Google Ads, social media ads, LinkedIn DMs, and cold email campaigns.

Takeaways

• Competitor comparison campaigns can be a great way to target audiences who are not using any provider or are unhappy with their current provider.
• The level of aggressiveness in these campaigns can vary, from not mentioning competitors at all to directly comparing and criticising them.
• Specifically what content you need to create in your comparison campaigns.
• How to find competitor’s customers.
• Marketing strategies for promoting these campaigns include Google Ads, social media ads, LinkedIn DMs, and cold email campaigns.

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Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

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