#08: Unbeatable Formula to Turn Testimonials Into Lead Drivers
2024/08/20
再生時間： 14 分
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#08: Unbeatable Formula to Turn Testimonials Into Lead Drivers

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サマリー
Description
In this episode, Ryan discusses the importance of testimonials and how to use them effectively in marketing to turn them into lead-generating assets rather than just “nice to have” content. Ryan provides tips on acquiring testimonials, including giving clients a structure to follow. He also emphasises the need for both long and short versions of testimonials and suggests various places to use them. Ryan concludes by showcasing a company that uses testimonials exceptionally well.
Takeaways
Common mistakes with testimonials include being too broad or generic and not using them enough.
When acquiring testimonials, provide clients with a structure to follow and offer to write the testimonial for them.
Create both long and short versions of testimonials for different marketing purposes.
An example of a company that uses testimonials brilliantly.
Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/
Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/
Send podcast guest pitches to: info@rocket-saas.io
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あらすじ・解説

Description

In this episode, Ryan discusses the importance of testimonials and how to use them effectively in marketing to turn them into lead-generating assets rather than just “nice to have” content. Ryan provides tips on acquiring testimonials, including giving clients a structure to follow. He also emphasises the need for both long and short versions of testimonials and suggests various places to use them. Ryan concludes by showcasing a company that uses testimonials exceptionally well.

Takeaways

Common mistakes with testimonials include being too broad or generic and not using them enough.
When acquiring testimonials, provide clients with a structure to follow and offer to write the testimonial for them.
Create both long and short versions of testimonials for different marketing purposes.
An example of a company that uses testimonials brilliantly.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

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