Send us a text

This week on the 10 Minute Marketing podcast, Sonja Crystal Williams is joined by systems and scaling strategist Diane Lam to break down what constitutes an effective business system, from processes and technology to automation and team roles.

As you listen to this episode, ask yourself: Is there untapped potential within my business operations that could help my business grow faster and more efficiently?

Diane explains the pitfalls of hiring staff without clear processes in place, business operations bottlenecks, and technology mishaps when businesses aren't set up to scale properly. She also shares her approach to conducting a comprehensive systems assessment to identify and close gaps and some business management and communication tools that can help streamline your operations efficiently and effectively.

After the episode, listeners are also invited to check out Diane's "What to Pay Your VA" Rate Guide, a 6 min video on the rates for the six most common types of VAs Diane has come across!

About Diane Lam
Diane Lam is a Systems + Scaling Strategist and she is on a mission to make systems expertise super accessible to online coaches, consultants and done-for-you service providers so they can scale faster and have the freedom and flexibility to do what they love in their business (and outside of it).

You can see her expertise featured in Forbes, Bloomberg, Business Insider, USA Today, Thrive Global, Authority Magazine, Prevention Magazine and more.

Learn more about Diane Lam Co. and follow her on Instagram.

Send us a text

Can writing a book be the key to skyrocketing your brand?

This week on the 10 Minute Marketing podcast, Sonja Crystal Williams sits down with Denise Renee, expert book writing coach and CEO, to demystify the process of writing a book tailored for entrepreneurial success. Denise shares invaluable insights on crafting a book that not only communicates your skills but also resonates with your target audience. She lays out the different types of books that help establish your thought leadership and how their unique roles can build your brand.

Sonja and Denise also break down the crucial elements that create bestsellers, including the marketing power of pre-sale campaigns and leveraging major publishers, the importance of keywords and SEO in making your book more discoverable on top platforms and sustain sales momentum, and more.

There is so much to learn from Denise's entrepreneurial journey and her role in helping businesspeople become authors. Plus, after listening to the episode, you're also invited to book a free Virtual Book Writing Coaching Session with Denise here!

About Denise Renee
Denise Renee likes to joke that she’s been writing ever since she could hold a crayon!

A professional writer since 1999, she has worked as an entertainment journalist, a marketing copywriter, a magazine editor, and a business book ghostwriter, to name a few of her experiences.

Today, through www.WritingWithDeniseRenee.com, she helps professionals, entrepreneurs, and content creators write books that connect them to their ideal audience, clients, collaborators, and other brand-building opportunities!

Of Caribbean descent, Denise Renee grew up in New York City and has lived in the Metro Atlanta area since 2008. Fun fact: Denise Renee is a double first name.

Follow Denise on LinkedIn and YouTube.

Send us a text

No matter where you are in your business journey, take your customers on that journey with you through a marketing funnel.

In today's episode of 10 Minute Marketing, Sonja Crystal Williams is joined by funnel strategist and owner of KMB Digital, Karrie Chariton. Karrie talks about the key fundamentals of building a marketing funnel and why every business focused on generating leads needs to have at least one funnel in place.

Karrie shares her expertise on the step-by-step process of building a profitable funnel, how to get more visibility to any funnel, and the responsibilities of maintaining a funnel post-launch. As Sonja and Karrie delve into why business owners need marketing funnels to grow their audience and brand, they also go over reasons why your traffic and conversions don't match up and some tactics you can use to improve it.

After listening to the podcast, you’re invited to get Karrie's free Flood Your Funnel with Traffic guide. Download the guide to discover over 50 proven strategies to drive traffic and boost conversions. You can never have too much traffic!


About Karrie Chariton and KMB Digital
Karrie is the owner of KMB Digital, a funnel-building agency for visionary women course creators & coaches. She's been in the online space for 8 years working as a PM, OBM, Tech Specialist, and Pinterest Ads Strategist. She is also a certified Launch Manager & Funnel Gorgeous Certified Master Marketer. She loves to learn new things and read personal development books. When her nose isn't in a book, she can be found with her family trying new restaurants or planning the next travel adventure.

Learn more about KMB Digital here, and follow Karrie on Instagram, Facebook, and LinkedIn.