Send us a text

This week on the 10 Minute Marketing podcast, Sonja Crystal Williams is joined by systems and scaling strategist Diane Lam to break down what constitutes an effective business system, from processes and technology to automation and team roles.

As you listen to this episode, ask yourself: Is there untapped potential within my business operations that could help my business grow faster and more efficiently?

Diane explains the pitfalls of hiring staff without clear processes in place, business operations bottlenecks, and technology mishaps when businesses aren't set up to scale properly. She also shares her approach to conducting a comprehensive systems assessment to identify and close gaps and some business management and communication tools that can help streamline your operations efficiently and effectively.

After the episode, listeners are also invited to check out Diane's "What to Pay Your VA" Rate Guide, a 6 min video on the rates for the six most common types of VAs Diane has come across!

About Diane Lam
Diane Lam is a Systems + Scaling Strategist and she is on a mission to make systems expertise super accessible to online coaches, consultants and done-for-you service providers so they can scale faster and have the freedom and flexibility to do what they love in their business (and outside of it).

You can see her expertise featured in Forbes, Bloomberg, Business Insider, USA Today, Thrive Global, Authority Magazine, Prevention Magazine and more.

Learn more about Diane Lam Co. and follow her on Instagram.

Send us a text

Can writing a book be the key to skyrocketing your brand?

This week on the 10 Minute Marketing podcast, Sonja Crystal Williams sits down with Denise Renee, expert book writing coach and CEO, to demystify the process of writing a book tailored for entrepreneurial success. Denise shares invaluable insights on crafting a book that not only communicates your skills but also resonates with your target audience. She lays out the different types of books that help establish your thought leadership and how their unique roles can build your brand.

Sonja and Denise also break down the crucial elements that create bestsellers, including the marketing power of pre-sale campaigns and leveraging major publishers, the importance of keywords and SEO in making your book more discoverable on top platforms and sustain sales momentum, and more.

There is so much to learn from Denise's entrepreneurial journey and her role in helping businesspeople become authors. Plus, after listening to the episode, you're also invited to book a free Virtual Book Writing Coaching Session with Denise here!

About Denise Renee
Denise Renee likes to joke that she’s been writing ever since she could hold a crayon!

A professional writer since 1999, she has worked as an entertainment journalist, a marketing copywriter, a magazine editor, and a business book ghostwriter, to name a few of her experiences.

Today, through www.WritingWithDeniseRenee.com, she helps professionals, entrepreneurs, and content creators write books that connect them to their ideal audience, clients, collaborators, and other brand-building opportunities!

Of Caribbean descent, Denise Renee grew up in New York City and has lived in the Metro Atlanta area since 2008. Fun fact: Denise Renee is a double first name.

Follow Denise on LinkedIn and YouTube.

Send us a text

No matter where you are in your business journey, take your customers on that journey with you through a marketing funnel.

In today's episode of 10 Minute Marketing, Sonja Crystal Williams is joined by funnel strategist and owner of KMB Digital, Karrie Chariton. Karrie talks about the key fundamentals of building a marketing funnel and why every business focused on generating leads needs to have at least one funnel in place.

Karrie shares her expertise on the step-by-step process of building a profitable funnel, how to get more visibility to any funnel, and the responsibilities of maintaining a funnel post-launch. As Sonja and Karrie delve into why business owners need marketing funnels to grow their audience and brand, they also go over reasons why your traffic and conversions don't match up and some tactics you can use to improve it.

After listening to the podcast, you’re invited to get Karrie's free Flood Your Funnel with Traffic guide. Download the guide to discover over 50 proven strategies to drive traffic and boost conversions. You can never have too much traffic!


About Karrie Chariton and KMB Digital
Karrie is the owner of KMB Digital, a funnel-building agency for visionary women course creators & coaches. She's been in the online space for 8 years working as a PM, OBM, Tech Specialist, and Pinterest Ads Strategist. She is also a certified Launch Manager & Funnel Gorgeous Certified Master Marketer. She loves to learn new things and read personal development books. When her nose isn't in a book, she can be found with her family trying new restaurants or planning the next travel adventure.

Learn more about KMB Digital here, and follow Karrie on Instagram, Facebook, and LinkedIn.

Send us a text

What's a single powerful tool that could completely transform your marketing strategy?
A) Quizzes
B) Quizzes
C) Quizzes
D) All of the above!

Today on 10 Minute Marketing, Alefiya Khoraki, an expert funnel strategist and conversion copywriter, joins Sonja Crystal Williams to reveal the magic behind quizzes and how they can revolutionize your brand’s engagement and conversion rates. As Alefiya shares her journey from running a bakery in Nairobi to becoming a digital marketing maven, she unveils how she stumbled upon her niche in quiz-based marketing and learn why treating quiz landing pages like sales pages can significantly impact your success.

Throughout the episode, they dissect different types of quizzes to show you how they can be tailored to different industries, share actionable insights on avoiding common quiz-creation pitfalls, and provide expert tips to craft quizzes that captivate and convert. Alefiya’s compelling story is absolutely packed with valuable strategies to elevate your marketing funnel.

About Alefiya Khoraki
Alefiya Khoraki is a funnel strategist, conversion copywriter, and CEO/CMO of Nomads Marketing. She's all about quizzes that give your current lead gen efforts conversion complex, copy that tingles full-body sensations in your reader, and gobbling a thesaurus for lunch.

Follow Alefiya on LinkedIn here.

Send us a text

Unlock the secrets to making your brand stand out in an overcrowded digital market! This season of the 10 Minute Marketing Podcast with Sonja Crystal Williams will feature an amazing lineup of digital marketing experts ready to share their invaluable insights. This season promises to equip you with essential frameworks and strategies that can transform your marketing efforts. From content planning to maximizing reach on your favorite social media, each episode is a treasure trove of practical advice and expert tips. Make sure to grab your pen, paper, or digital device to capture these actionable gems that others pay thousands for.

Reflecting on the success of last season, where we explored building communities online, we’re shifting gears to dive deep into the world of digital marketing tactics proven to yield results. Get ready for bite-sized, impactful conversations tailored for marketers, business owners, and anyone eager to elevate their digital marketing game. Tune in and transform your approach to marketing this year and beyond!

Send us a text

Step into a world where gratitude is the cornerstone of a life well-lived and genuine connections are just a click away.

In this episode of 10 Minute Marketing, founder of The Human Experience Experiment, Kyion Isaac, describes how she channeled her own experiences of loss into the creation of T.H.E.E. -- a platform that encourages gratitude and human connection to nurture personal growth. Sonja and Kyion discuss the heartbeat of T.H.E.E., a 7-day journey designed to unlock the business and life potential within by facilitating deep self-reflection and fostering a supportive digital community.

By deciding to use WhatsApp, Kyion has created a Gratitude Group, a network and community of individuals who can connect away from the typical norms of social media. She details how the group is flourishing organically as members invite friends. As the group has expanded, she also discusses how the demand for sharing her gifts has risen and how she's been able to build a sustainable business model.

Throughout their discussion, Kyion shares words of wisdom about utilizing one's gifts, finding one's stride as a leader and human being, and unlocking the power of discipline for life and business.

After listening to the episode, check out Kyion's "Self-Help Check List" for 2024 and more resources by joining the T.H.E.E. Community for free!

About Kyion Isaac and The Human Experience Experiment
Kyion Isaac, PMP is an accomplished entrepreneur who is a certified project manager, business lifestyle advisor and the ultimate people connector. With over 15 years of experience, Kyion has advised numerous Fortune 500 companies on strategic planning, market expansion, and organizational development. Her expertise lies in developing cutting edge insights to identify opportunities, streamline operations, and deliver game-changing results.

Kyion started her corporate career, working for companies like Gap Inc. and the Kimberly Clark Corporation, where she led and implemented multiple multimillion dollar initiatives that delivered exponential revenue growth and expense reductions. Kyion’s visionary perspective has earned her opportunities to produce stellar results for industry-leading companies such as BMW, Wells Fargo, Hillshire Farm, American Cancer Society, Amtrak, Ford and United Airlines. During this time, Kyion discovered her passion for guiding people to discover their untapped potential.

While building her own brand, Kyion quickly learned early-stage entrepreneurship is anything but easy. She decided to take what she learned and help guide others that were on similar journeys. Her desire and dedication for garnering solutions led her to guide the paths of small businesses, independent consultants, and political officials. Kyion’s intuition and acuity helped her clients gain exponential market growth through brand redevelopment and achieve record-breaking revenue increases with cost reductions.

Based in the Atlanta Metropolitan Area, Kyion continues to serve clients domestically and abroad. With years of experience, she strives to support early-stage growth companies by leveraging her knowledge and extensive network.

Kyion holds a Bachelor of Science degree in Accounting from Alabama State University and is a member of Alpha Kappa Alpha Sorority, Inc. Outside of work, Kyion lives by the motto: “Water does not resist and neither should you.” From sky-diving to raising her two beautiful children, Kyion enjoys taking full advantage of the adventures life brings.

Learn more about The Human Experience Experiment and follow Kyion on Instagram.

Send us a text

Whether you're a one-person show or leading a team, this episode is all about taking your brand one step closer to cultivating an engaging and thriving online community.

Sonja Crystal Williams, host of 10 Minute Marketing, discusses concepts around engaging with and building online communities from the past several podcast episodes and discusses the importance of approaching your development of an online community with a vision, clear strategy, and the right time management or outsourced support.

Listen to this episode for tips on how to plan for audience outreach within groups, engaging your members, and how to position yourself to receive the right type of support.

Send us a text

It's a reality that many professionals will face when it comes to online marketing: the desire to engage more with their audience by building a group but not having the tools, skills, or knowledge on how to do it.

In today's episode of 10 Minute Marketing, Veronica Broomes shares her story of taking on the challenge to build a Facebook Group from scratch, starting with 50 members and growing to 600+ today.

Sonja and Veronica start their conversation by talking about Veronica's background as a sustainability expert and as the founder of Your Small Business Coach. Deeper into the episode, Veronica shares how another business coach sparked the idea for her to launch a Facebook Group and how she shifted from excitement to overcoming several mental roadblocks as she built the group.

Veronica recounts her apprehension while building the group and how she overcame her concerns to realize the growth in her community would rely on her persistence, consistent actions, and establishing a community that fostered engagement.

She shares some lessons learned, ranging from guidance she received from other business coaches to the need to participate in other Facebook Groups and allot time each day to nurture the group's growth and progress.

After listening to this episode, download a copy of Veronica's ebook, "Common Pricing Mistakes and How To Avoid Them," for founders of small and medium businesses.

About Veronica Broomes and Your Small Business Coach
Veronica Broomes is a Business Growth Coach and Mentor, specializing in Pricing Strategies, Accelerating Business Growth and Sustainability. With over a decade of experience, Veronica has been described as a trailblazer with a passion for helping entrepreneurs to navigate pitfalls, set prices strategically and achieve sustained growth without burnout.

Since 2010, Veronica's wealth of experience, coupled with her dedication to the small business community makes her a trusted contributor. Through leveraging her business coaching, training and startup experiences, she sparks transformative 'light bulb' moments for business owners.

As the driving force behind the 'Gold Star Business Membership Program,' Veronica is relatable. She draws on her experience as an entrepreneur, her academic qualifications and 'hands on' approach to impart actionable tips and insights for business founders along with the vital principles of planning, productivity, pricing, and profitability to accelerate business growth.

Her commitment to creating value for entrepreneurs is evident in her mission to help them avoid costly mistakes, garner leads, amplify sales and enable long-lasting business success.

Learn more about Your Small Business Coach and follow her on Facebook, Instagram, and X (Twitter).